Evidence-Based Innovation Blog

6 Reasons Why Customer Surveys Fail and How to Set Them up for Success

Adapting to COVID-19: 5 Steps to Avoid Online Focus Group Disasters

The Importance of Measuring Student Loyalty

Take Advantage of the MBA News Digest for Management Education Market Research

Should Purchasing Power Parity be utilized in Global Market Research Benchmarking Studies?

Percept Research’s 15th Anniversary: The Best is Yet to Come

6 Tips to Help you Enhance Your Higher Ed Social Media Campaigns

Percept Research Ransomware Crisis Resolution and Prevention

When to Choose Open or Close-Ended Questions

Why Permission Marketing is a Prospective MBA Student’s Best Friend 2: Webinars, Videos, Lead Nurturing

MBA Lifecycle Topline Summary Format Improved

Why Permission Marketing is a Prospective MBA Student’s Best Friend: Blogs & Social Media

Percept Research Presents Northeast Regional Executive MBA Trends

Percept Research Repositions MBA Lifecycle Survey Suite Pricing Plans

Percept Research Introduces Program Roadmap & Market Trends Report

Does Your MBA Marketing Look Like a Holiday Catalog?

10 Lessons MBA Recruiters Can Learn from Timeshare Sales Techniques

Percept Research Announces Enhanced Executive Summary Format

The End of Summer for Higher Education Marketing: A Tribute

MBA Information Sessions: What is Your Dream?

MBA Marketing Strategies from the New Billionaire “Paper Boy”

Percept Research Updates MBA Student Exit Survey Questionnaire

What business schools can learn from the 10 "buzziest" brands

Social media marketing: Show your true colors to MBA prospects

Business School Innovation with Continuous Curricular Renewal

Want to attract more MBA candidates? Stimulate their lizard brains!

MBA Marketing Strategies from The Great Gatsby

How to Craft MBA Lead Nurturing Campaigns

Cupcakes and MBA Candidates

Warm the Hearts of MBA Prospects this Valentine’s Day

Movie Scripts and MBA Media Rankings

MBA Marketing Strategies from Downton Abbey

Boost MBA Enrollment with the Science of Touch this Holiday Season

MBA Recruitment & Marketing Strategies for Changing Demographics

Is Your MBA Website A Haunted House?

Countdown to Election Day for MBA Recruiters

Shaping Expectations to Boost Business School Survey Response Rates

Dangling the Carrot with Business School Survey Incentives

Don't Forget Social Media in your MBA Recruitment Backpack

What do Michael Phelps & MBA Recruitment Have in Common?

Optimal Survey Scheduling to Boost B-School Survey Response Rates

Freeze the "Summer Melt" and Optimize MBA Enrollment

Optimal Timing to Boost Business School Survey Response Rates

Boost Survey Response Rates: Round up Stragglers with Extensions

Boost Business School Survey Response Rates: Pre-Alert Notification

Boost Business School Survey Response Rates: Broadcast Your Results

How to Optimize MBA Recruitment Results in the Home Stretch

When Should Business Schools Engage Focus Groups or In-Depth Interviews?

Catch Your "Runaway Bride" with MBA Lead Nurturing

Business School In-Depth Interviews: Getting Detailed Stakeholder Insight

Business School Focus Groups: Learning from a Community of Stakeholders

How are MBA Information Sessions like Real Estate Open Houses?

Percept Research Plants Seeds of Satisfaction

Percept Research Updates MBA Student Exit Survey Questionnaire

MBA Referral Programs to Make Applications Multiply like Rabbits

Four Lucky Clover Tips to Enhance MBA Marketing Communications

Percept Research Adopts Social Support with Get Satisfaction

Promoting your MBA Rankings: Lessons from the Red Carpet

Increase MBA Applications in 2012: Lessons from the Campaign Trail

MBA Lifecycle Decision Support: Dean’s Dashboard

MBA Lifecycle Key Driver Analysis Format Enhanced

MBA Student Exit Survey Fielding Year Adjusted

Business School Market Research with Google Alerts

Leveraging Limited Resources for Biggest Impact – MBA Brand Research

Business School Qualitative Research: How many people should you interview?

MBA Brand Research: Qualitative or Quantitative first?

Business School Qualitative Research: Face-to-Face or Online?

MBA Student Exit Survey Fielding Year Updated

MBA Innovation: National Defense Executive MBA Program

Percept Research Innovates MBA Market Research Offerings via UserVoice

MBA Innovation: Online Executive MBA Program

MBA Student Exit Study - Alumni Engagement Interest Summary

MBA Innovation: Sustainable EMBA Program for Aspirational Executives

What is the ROI for an Executive MBA degree?

MBA Market Research Empowering Data-Driven Decision-Making