--- title: Evidence-based Innovation description: A market research blog focused on how to utilize evidence-based management to drive improvement and innovation within organizations. --- [![MBA Lifecycle Survey Suite](https://www.mbalifecycle.com/hs-fs/file-2121422720-gif/images/Percept_Research_logo_300_noslogan-1.gif "MBA Lifecycle Survey Suite")](https://www.mbalifecycle.com/) Search this site on Google Search Google # Evidence-Based Innovation Blog ## [6 Reasons Why Customer Surveys Fail and How to Set Them up for Success](https://www.mbalifecycle.com/blog/6-reasons-why-customer-surveys-fail-and-how-to-set-them-up-for-success) ## [Adapting to COVID-19: 5 Steps to Avoid Online Focus Group Disasters](https://www.mbalifecycle.com/blog/adapting-to-covid-19-5-steps-to-avoid-online-focus-group-disasters) ## [The Importance of Measuring Learner Loyalty](https://www.mbalifecycle.com/blog/the-importance-of-measuring-student-loyalty) ## [Take Advantage of the MBA News Digest for Management Education Market Research](https://www.mbalifecycle.com/blog/take-advantage-of-the-mba-news-digest-for-management-education-market-research) ## [Should Purchasing Power Parity be utilized in Global Market Research Benchmarking Studies?](https://www.mbalifecycle.com/blog/should-purchasing-power-parity-be-utilized-in-global-market-research-benchmarking-studies) ## [Percept Research’s 15th Anniversary: The Best is Yet to Come](https://www.mbalifecycle.com/blog/percept-research-15th-anniversary-the-best-is-yet-to-come) ## [6 Tips to Help you Enhance Your Higher Ed Social Media Campaigns](https://www.mbalifecycle.com/blog/6-social-media-tips-for-higher-ed) ## [Percept Research Ransomware Crisis Resolution and Prevention](https://www.mbalifecycle.com/blog/percept-research-ransomware-crisis-resolution-and-prevention) ## [When to Choose Open or Close-Ended Questions](https://www.mbalifecycle.com/blog/when-to-choose-open-or-close-ended-questions) ## [Why Permission Marketing is a Prospective MBA Student’s Best Friend 2: Webinars, Videos, Lead Nurturing](https://www.mbalifecycle.com/blog/bid/103456/why-permission-marketing-is-a-prospective-mba-student-s-best-friend-webinars-videos-lead-nurturing) ## [MBA Lifecycle Topline Summary Format Improved](https://www.mbalifecycle.com/blog/bid/103547/mba-lifecycle-topline-summary-format-improved) ## [Why Permission Marketing is a Prospective MBA Student’s Best Friend: Blogs & Social Media](https://www.mbalifecycle.com/blog/bid/103453/Why-Permission-Marketing-is-a-Prospective-MBA-Student-s-Best-Friend-Blogs-Social-Media) ## [Percept Research Presents Northeast Regional Executive MBA Trends](https://www.mbalifecycle.com/blog/bid/102660/Percept-Research-Presents-Northeast-Regional-Executive-MBA-Trends) ## [Percept Research Repositions MBA Lifecycle Survey Suite Pricing Plans](https://www.mbalifecycle.com/blog/bid/101922/Percept-Research-Repositions-MBA-Lifecycle-Survey-Suite-Pricing-Plans) ## [Percept Research Introduces Program Roadmap & Market Trends Report](https://www.mbalifecycle.com/blog/bid/101306/Percept-Research-Introduces-Program-Roadmap-Market-Trends-Report) ## [Does Your MBA Marketing Look Like a Holiday Catalog?](https://www.mbalifecycle.com/blog/bid/101095/Does-Your-MBA-Marketing-Look-Like-a-Holiday-Catalog) ## [10 Lessons MBA Recruiters Can Learn from Timeshare Sales Techniques](https://www.mbalifecycle.com/blog/bid/100847/10-Lessons-MBA-Recruiters-Can-Learn-from-Timeshare-Sales-Techniques) ## [Percept Research Announces Enhanced Executive Summary Format](https://www.mbalifecycle.com/blog/bid/94957/percept-research-announces-enhanced-executive-summary-format) ## [The End of Summer for Higher Education Marketing: A Tribute](https://www.mbalifecycle.com/blog/bid/94928/The-End-of-Summer-for-Higher-Education-Marketing-A-Tribute) ## [MBA Information Sessions: What is Your Dream?](https://www.mbalifecycle.com/blog/bid/94794/MBA-Information-Sessions-What-is-Your-Dream) ## [MBA Marketing Strategies from the New Billionaire “Paper Boy”](https://www.mbalifecycle.com/blog/bid/94440/MBA-Marketing-Strategies-from-the-New-Billionaire-Paper-Boy) ## [Percept Research Updates MBA Student Exit Survey Questionnaire](https://www.mbalifecycle.com/blog/bid/94412/percept-research-updates-mba-student-exit-survey-questionnaire) ## [What business schools can learn from the 10 "buzziest" brands](https://www.mbalifecycle.com/blog/bid/93717/What-business-schools-can-learn-from-the-10-buzziest-brands) ## [Social media marketing: Show your true colors to MBA prospects](https://www.mbalifecycle.com/blog/bid/92725/Social-media-marketing-Show-your-true-colors-to-MBA-prospects) ## [Business School Innovation with Continuous Curricular Renewal](https://www.mbalifecycle.com/blog/bid/92770/business-school-innovation-with-continuous-curricular-renewal) ## [Want to attract more MBA candidates? Stimulate their lizard brains!](https://www.mbalifecycle.com/blog/bid/91348/Want-to-attract-more-MBA-candidates-Stimulate-their-lizard-brains) ## [MBA Marketing Strategies from The Great Gatsby](https://www.mbalifecycle.com/blog/bid/91223/MBA-Marketing-Strategies-from-The-Great-Gatsby) ## [How to Craft MBA Lead Nurturing Campaigns](https://www.mbalifecycle.com/blog/bid/87574/How-to-Craft-MBA-Lead-Nurturing-Campaigns) ## [Cupcakes and MBA Candidates](https://www.mbalifecycle.com/blog/bid/87404/Cupcakes-and-MBA-Candidates) ## [Warm the Hearts of MBA Prospects this Valentine’s Day](https://www.mbalifecycle.com/blog/bid/86593/Warm-the-Hearts-of-MBA-Prospects-this-Valentine-s-Day) ## [Movie Scripts and MBA Media Rankings](https://www.mbalifecycle.com/blog/bid/86156/Movie-Scripts-and-MBA-Media-Rankings) ## [MBA Marketing Strategies from Downton Abbey](https://www.mbalifecycle.com/blog/bid/85829/MBA-Marketing-Strategies-from-Downton-Abbey) ## [Boost MBA Enrollment with the Science of Touch this Holiday Season](https://www.mbalifecycle.com/blog/bid/84671/Boost-MBA-Enrollment-with-the-Science-of-Touch-this-Holiday-Season) ## [MBA Recruitment & Marketing Strategies for Changing Demographics](https://www.mbalifecycle.com/blog/bid/84444/MBA-Recruitment-Marketing-Strategies-for-Changing-Demographics) ## [Is Your MBA Website A Haunted House?](https://www.mbalifecycle.com/blog/bid/83116/Is-Your-MBA-Website-A-Haunted-House) ## [Countdown to Election Day for MBA Recruiters](https://www.mbalifecycle.com/blog/bid/82505/Countdown-to-Election-Day-for-MBA-Recruiters) ## [Shaping Expectations to Boost Business School Survey Response Rates](https://www.mbalifecycle.com/blog/bid/82260/shaping-expectations-to-boost-business-school-survey-response-rates) ## [Dangling the Carrot with Business School Survey Incentives](https://www.mbalifecycle.com/blog/bid/81931/dangling-the-carrot-with-business-school-survey-incentives) ## [Don't Forget Social Media in your MBA Recruitment Backpack](https://www.mbalifecycle.com/blog/bid/81740/Don-t-Forget-Social-Media-in-your-MBA-Recruitment-Backpack) ## [What do Michael Phelps & MBA Recruitment Have in Common?](https://www.mbalifecycle.com/blog/bid/81129/What-do-Michael-Phelps-MBA-Recruitment-Have-in-Common) ## [Optimal Survey Scheduling to Boost B-School Survey Response Rates](https://www.mbalifecycle.com/blog/bid/79597/optimal-survey-scheduling-to-boost-mba-survey-response-rates) ## [Freeze the "Summer Melt" and Optimize MBA Enrollment](https://www.mbalifecycle.com/blog/bid/80614/Freeze-the-Summer-Melt-and-Optimize-MBA-Enrollment) ## [Optimal Timing to Boost Business School Survey Response Rates](https://www.mbalifecycle.com/blog/bid/79593/optimal-timing-to-boost-mba-survey-response-rates) ## [Boost Survey Response Rates: Round up Stragglers with Extensions](https://www.mbalifecycle.com/blog/bid/79536/boost-mba-survey-response-rates-round-up-stragglers-with-extensions) ## [Boost Business School Survey Response Rates: Pre-Alert Notification](https://www.mbalifecycle.com/blog/bid/79243/boost-business-school-survey-response-rates-pre-alert-notification) ## [Boost Business School Survey Response Rates: Broadcast Your Results](https://www.mbalifecycle.com/blog/bid/79203/boost-business-school-survey-response-rates-broadcast-your-results) ## [How to Optimize MBA Recruitment Results in the Home Stretch](https://www.mbalifecycle.com/blog/bid/78026/How-to-Optimize-MBA-Recruitment-Results-in-the-Home-Stretch) ## [When Should Business Schools Engage Focus Groups or In-Depth Interviews?](https://www.mbalifecycle.com/blog/bid/77356/When-Should-Business-Schools-Engage-Focus-Groups-or-In-Depth-Interviews) ## [Catch Your "Runaway Bride" with MBA Lead Nurturing](https://www.mbalifecycle.com/blog/bid/77831/Catch-Your-Runaway-Bride-with-MBA-Lead-Nurturing) ## [Business School In-Depth Interviews: Getting Detailed Stakeholder Insight](https://www.mbalifecycle.com/blog/bid/77358/Business-School-In-Depth-Interviews-Getting-Detailed-Stakeholder-Insight) ## [Business School Focus Groups: Learning from a Community of Stakeholders](https://www.mbalifecycle.com/blog/bid/77357/Business-School-Focus-Groups-Learning-from-a-Community-of-Stakeholders) ## [How are MBA Information Sessions like Real Estate Open Houses?](https://www.mbalifecycle.com/blog/bid/76884/How-are-MBA-Information-Sessions-like-Real-Estate-Open-Houses) ## [Percept Research Plants Seeds of Satisfaction](https://www.mbalifecycle.com/blog/bid/76899/percept-research-plants-seeds-of-satisfaction) ## [Percept Research Updates MBA Student Exit Survey Questionnaire](https://www.mbalifecycle.com/blog/bid/76708/Percept-Research-Updates-MBA-Student-Exit-Survey-Questionnaire) ## [MBA Referral Programs to Make Applications Multiply like Rabbits](https://www.mbalifecycle.com/blog/bid/76391/MBA-Referral-Programs-to-Make-Applications-Multiply-like-Rabbits) ## [Four Lucky Clover Tips to Enhance MBA Marketing Communications](https://www.mbalifecycle.com/blog/bid/75699/Four-Lucky-Clover-Tips-to-Enhance-MBA-Marketing-Communications) ## [Percept Research Adopts Social Support with Get Satisfaction](https://www.mbalifecycle.com/blog/bid/75128/Percept-Research-Adopts-Social-Support-with-Get-Satisfaction) ## [Promoting your MBA Rankings: Lessons from the Red Carpet](https://www.mbalifecycle.com/blog/bid/75093/Promoting-your-MBA-Rankings-Lessons-from-the-Red-Carpet) ## [Increase MBA Applications in 2012: Lessons from the Campaign Trail](https://www.mbalifecycle.com/blog/bid/74773/Increase-MBA-Applications-in-2012-Lessons-from-the-Campaign-Trail) ## [GME Lifecycle Decision Support: Dean’s Dashboard](https://www.mbalifecycle.com/blog/bid/73587/gme-lifecycle-decision-support-dean-s-dashboard) ## [MBA Lifecycle Key Driver Analysis Format Enhanced](https://www.mbalifecycle.com/blog/bid/70500/MBA-Lifecycle-Key-Driver-Analysis-Format-Enhanced) ## [MBA Student Exit Survey Fielding Year Adjusted](https://www.mbalifecycle.com/blog/bid/70445/MBA-Student-Exit-Survey-Fielding-Year-Adjusted) ## [Business School Market Research with Google Alerts](https://www.mbalifecycle.com/blog/bid/70109/Business-School-Market-Research-with-Google-Alerts) ## [Leveraging Limited Resources for Biggest Impact – Learner Brand Research](https://www.mbalifecycle.com/blog/bid/68683/leveraging-limited-resources-for-biggest-impact-mba-brand-research) ## [Business School Qualitative Research: How many people should you interview?](https://www.mbalifecycle.com/blog/bid/53255/Business-School-Qualitative-Research-How-many-people-should-you-interview) ## [MBA Brand Research: Qualitative or Quantitative first?](https://www.mbalifecycle.com/blog/bid/53105/MBA-Brand-Research-Qualitative-or-Quantitative-first) ## [Business School Qualitative Research: Face-to-Face or Online?](https://www.mbalifecycle.com/blog/bid/52274/Business-School-Qualitative-Research-Face-to-Face-or-Online) ## [MBA Student Exit Survey Fielding Year Updated](https://www.mbalifecycle.com/blog/bid/47467/MBA-Student-Exit-Survey-Fielding-Year-Updated) ## [MBA Innovation: National Defense Executive MBA Program](https://www.mbalifecycle.com/blog/bid/48149/MBA-Innovation-National-Defense-Executive-MBA-Program) ## [Percept Research Innovates MBA Market Research Offerings via UserVoice](https://www.mbalifecycle.com/blog/bid/47776/Percept-Research-Innovates-MBA-Market-Research-Offerings-via-UserVoice) ## [MBA Innovation: Online Executive MBA Program](https://www.mbalifecycle.com/blog/bid/45736/MBA-Innovation-Online-Executive-MBA-Program) ## [MBA Student Exit Study - Alumni Engagement Interest Summary](https://www.mbalifecycle.com/blog/bid/43913/mba-student-exit-study-alumni-engagement-interest-summary) ## [MBA Innovation: Sustainable EMBA Program for Aspirational 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