Evidence-Based Innovation Blog

6 Reasons Why Customer Surveys Fail and How to Set Them up for Success

Posted on Mar 31, 2023 1:00:00 PM

Customer surveys are an essential tool for any organization to collect valuable feedback and insights from their customers. Countless organizations spend time and resources crafting surveys but fail to garner meaningful results. 
We will explore six reasons why customer surveys fail and provide recommendations on how you can turn them into a powerful asset for your institution.
Read More

Tags: Brian Mahoney, Boost Response Rates, Customer Loyalty

MBA Lifecycle Topline Summary Format Improved

Posted on May 19, 2014 1:16:00 PM

Percept Research is pleased to announce an improved format for the Topline Summary and Verbatim Summary reports that are provided in all of the MBA Lifecycle Survey Suite Decision Packages.

Read More

Tags: Brian Mahoney, Analysis/Reporting

Percept Research Presents Northeast Regional Executive MBA Trends

Posted on Mar 18, 2014 9:53:00 AM

Barbara Coward and Brian Mahoney of Percept Research, attended the Executive MBA Council Northeast regional meeting. The University of Pennsylvania Wharton School hosted over 80 attendees at the meeting from March 3-4, 2014.

Read More

Tags: Barbara Coward, Brian Mahoney, Executive MBA Council, Conference

Percept Research Repositions MBA Lifecycle Survey Suite Pricing Plans

Posted on Jan 30, 2014 10:15:00 AM

Percept Research has published new 2013-14 pricing plans for its MBA Lifecycle Survey Suite, a complementary set of evidence-based decision tools to help business schools improve student and alumni satisfaction. This is the first time the firm has significantly revised the fee structure in over a decade of offering these surveys.

Read More

Tags: Brian Mahoney, Analysis/Reporting

Percept Research Introduces Program Roadmap & Market Trends Report

Posted on Dec 17, 2013 10:02:00 AM

The most popular report offering for our MBA Lifecycle Survey Suite has been renamed to better reflect the value and enhanced utility of this business school market research tool. The previous Competitive Intelligence Report (CIR) is now called the Program Roadmap & Market Trends Report (PRMTR).

Read More

Tags: Brian Mahoney, Analysis/Reporting