Sooner or later it was bound to happen. The more frequently you place your business card in a fishbowl drawing, the more likely it is that you will eventually win something - someday. And so it was that I received two “free” nights at a timeshare in Virginia thanks to a random drawing at Applebee's.
Evidence-Based Innovation Blog
10 Lessons MBA Recruiters Can Learn from Timeshare Sales Techniques
Posted on Nov 20, 2013 2:03:00 PM
Tags: Barbara Coward, Admissions, Marketing Strategy, Information Sessions
As the sun gets warmer and the grass greener, real estate signs are sprouting up on neighborhood lawns all across America. It’s the best time of year to show a property and April and May are the peak months for home sales. For MBA admissions directors, business school information sessions are a lot like a real estate open house – just without the ubiquitous “for sale” sign. Like prospective home buyers, MBA prospects often conduct multiple searches before deciding on a business school. Here are six tips toward a successful closing at your next MBA information session.