Evidence-Based Innovation Blog

I have a confession to make -- I have recently become emotionally invested in Oreos. Every time I see a hint of that black and white cream combo, I cannot look away, particularly if it is dwarfed between Shaq’s massive fingers, looking like a wee crumb. And, I’m afraid my unhealthy attachments are not limited to cookies. Because of Airbnb’s jaw-dropping Instagram account, I have mapped out an entirely new life that will be lived on a houseboat floating along the coast of Spain. And, do not get me started on how much time I have spent watching a pregnant giraffe…

Read More

Tags: Marketing Strategy, Marketing Communications, Social Media

I have nothing against Kay Jewelers. I mean, how could a girl not like diamonds?

I was in the middle of a time-sensitive lead nurturing email for a client and I needed to stay focused. I was also up against another imminent deadline involving a university website project.

Read More

Tags: Barbara Coward, Admissions, Marketing Strategy, Social Media, Blogs

Around this time each year, we glance at our calendars and exclaim in surprise, “Where did the summer go?!?”  Although September arrives seemingly out of nowhere, you know it is just around the corner when yellow school buses are once again streaming down suburban streets and retail shelves are overflowing with back-to-school supplies.  For parents of school-aged children, this often signals that time to shop for new and bigger backpacks. With a dizzying array of colors, shapes and sizes, the choice becomes even more complex with the option of solar backpacks - underscoring just how connected our culture is today.

Read More

Tags: Barbara Coward, Admissions, Marketing Strategy, Social Media