--- title: Evidence-based Innovation | Barbara Coward description: Barbara Coward | A market research blog focused on how to utilize evidence-based management to drive improvement and innovation within organizations. --- [![MBA Lifecycle Survey Suite](https://www.mbalifecycle.com/hs-fs/file-2121422720-gif/images/Percept_Research_logo_300_noslogan-1.gif "MBA Lifecycle Survey Suite")](https://www.mbalifecycle.com/) Search this site on Google Search Google # Evidence-Based Innovation Blog ## [Why Permission Marketing is a Prospective MBA Student’s Best Friend 2: Webinars, Videos, Lead Nurturing](https://www.mbalifecycle.com/blog/bid/103456/why-permission-marketing-is-a-prospective-mba-student-s-best-friend-webinars-videos-lead-nurturing) Posted on May 28, 2014 10:15:00 AM - [Tweet](https://twitter.com/share) [![](https://www.mbalifecycle.com/hs-fs/hub/80674/file-816099952-png/images/permission-marketing-seth-quote1.png) ](https://www.mbalifecycle.com/blog/bid/103456/why-permission-marketing-is-a-prospective-mba-student-s-best-friend-webinars-videos-lead-nurturing) My previous article discussed how blogs and social media are key [business school marketing activities](https://www.mbalifecycle.com/business-school-marketing-communications/) that involve permission marketing, a term coined by author Seth Godin featured in this image above. Here are three additional marketing activities that MBA programs should consider using permission marketing to engage prospective students:  ## **** [Read More](https://www.mbalifecycle.com/blog/bid/103456/why-permission-marketing-is-a-prospective-mba-student-s-best-friend-webinars-videos-lead-nurturing) 1 Comment [Click here to read/write comments](https://www.mbalifecycle.com/blog/bid/103456/why-permission-marketing-is-a-prospective-mba-student-s-best-friend-webinars-videos-lead-nurturing#comments-listing) Tags: [Barbara Coward](https://www.mbalifecycle.com/blog/topic/barbara-coward), [Admissions](https://www.mbalifecycle.com/blog/topic/admissions), [Marketing Strategy](https://www.mbalifecycle.com/blog/topic/marketing-strategy), [Lead Nurturing](https://www.mbalifecycle.com/blog/topic/lead-nurturing), [Webinars](https://www.mbalifecycle.com/blog/topic/webinars), [Videos](https://www.mbalifecycle.com/blog/topic/videos) ## [Why Permission Marketing is a Prospective MBA Student’s Best Friend: Blogs & Social Media](https://www.mbalifecycle.com/blog/bid/103453/Why-Permission-Marketing-is-a-Prospective-MBA-Student-s-Best-Friend-Blogs-Social-Media) Posted on May 13, 2014 3:00:00 PM - [Tweet](https://twitter.com/share) [![](https://www.mbalifecycle.com/hs-fs/hub/80674/file-741338553-jpg/images/diamonds.jpg) ](https://www.mbalifecycle.com/blog/bid/103453/Why-Permission-Marketing-is-a-Prospective-MBA-Student-s-Best-Friend-Blogs-Social-Media) I have nothing against Kay Jewelers. I mean, how could a girl not like diamonds? I was in the middle of a time-sensitive lead nurturing email for a client and I needed to stay focused. I was also up against another imminent deadline involving a university website project. [Read More](https://www.mbalifecycle.com/blog/bid/103453/Why-Permission-Marketing-is-a-Prospective-MBA-Student-s-Best-Friend-Blogs-Social-Media) 1 Comment [Click here to read/write comments](https://www.mbalifecycle.com/blog/bid/103453/Why-Permission-Marketing-is-a-Prospective-MBA-Student-s-Best-Friend-Blogs-Social-Media#comments-listing) Tags: [Barbara Coward](https://www.mbalifecycle.com/blog/topic/barbara-coward), [Admissions](https://www.mbalifecycle.com/blog/topic/admissions), [Marketing Strategy](https://www.mbalifecycle.com/blog/topic/marketing-strategy), [Social Media](https://www.mbalifecycle.com/blog/topic/social-media), [Blogs](https://www.mbalifecycle.com/blog/topic/blogs) ## [Percept Research Presents Northeast Regional Executive MBA Trends](https://www.mbalifecycle.com/blog/bid/102660/Percept-Research-Presents-Northeast-Regional-Executive-MBA-Trends) Posted on Mar 18, 2014 9:53:00 AM - [Tweet](https://twitter.com/share) [![](https://www.mbalifecycle.com/hs-fs/hub/80674/file-588930511-jpg/images/brian_mahoney_and_barbara_coward_embac_ne_regional-2.jpg) ](https://www.mbalifecycle.com/blog/bid/102660/Percept-Research-Presents-Northeast-Regional-Executive-MBA-Trends) Barbara Coward and Brian Mahoney of [Percept Research](http://www.perceptresearch.com/), attended the Executive MBA Council Northeast regional meeting. The University of Pennsylvania [Wharton School](http://www.wharton.upenn.edu/mbaexecutive/) hosted over 80 attendees at the meeting from March 3-4, 2014. [Read More](https://www.mbalifecycle.com/blog/bid/102660/Percept-Research-Presents-Northeast-Regional-Executive-MBA-Trends) 0 Comments [Click here to read/write comments](https://www.mbalifecycle.com/blog/bid/102660/Percept-Research-Presents-Northeast-Regional-Executive-MBA-Trends#comments-listing) Tags: [Barbara Coward](https://www.mbalifecycle.com/blog/topic/barbara-coward), [Brian Mahoney](https://www.mbalifecycle.com/blog/topic/brian-mahoney), [EMBAC](https://www.mbalifecycle.com/blog/topic/embac), [Conference](https://www.mbalifecycle.com/blog/topic/conference) ## [Does Your MBA Marketing Look Like a Holiday Catalog?](https://www.mbalifecycle.com/blog/bid/101095/Does-Your-MBA-Marketing-Look-Like-a-Holiday-Catalog) Posted on Dec 5, 2013 8:45:00 AM - [Tweet](https://twitter.com/share) [![](https://www.mbalifecycle.com/hs-fs/hub/80674/file-397119909-jpg/images/holiday_catalog_blog_-_mailman2.jpg) ](https://www.mbalifecycle.com/blog/bid/101095/Does-Your-MBA-Marketing-Look-Like-a-Holiday-Catalog) Our longtime mail carrier, Rocky, has been hunched over these past few weeks during his daily route. And with good reason. Every day I open the mailbox, it’s stuffed to the rim with catalogs. I know that we’re in the midst of holiday season, but isn’t the world supposed to be digital now? [Read More](https://www.mbalifecycle.com/blog/bid/101095/Does-Your-MBA-Marketing-Look-Like-a-Holiday-Catalog) 2 Comments [Click here to read/write comments](https://www.mbalifecycle.com/blog/bid/101095/Does-Your-MBA-Marketing-Look-Like-a-Holiday-Catalog#comments-listing) Tags: [Barbara Coward](https://www.mbalifecycle.com/blog/topic/barbara-coward), [Admissions](https://www.mbalifecycle.com/blog/topic/admissions), [Marketing Strategy](https://www.mbalifecycle.com/blog/topic/marketing-strategy), [Marketing Communications](https://www.mbalifecycle.com/blog/topic/marketing-communications) ## [10 Lessons MBA Recruiters Can Learn from Timeshare Sales Techniques](https://www.mbalifecycle.com/blog/bid/100847/10-Lessons-MBA-Recruiters-Can-Learn-from-Timeshare-Sales-Techniques) Posted on Nov 20, 2013 2:03:00 PM - [Tweet](https://twitter.com/share) [![](https://www.mbalifecycle.com/hs-fs/hub/80674/file-385762251-jpg/images/timeshare_blog_image1.jpg) ](https://www.mbalifecycle.com/blog/bid/100847/10-Lessons-MBA-Recruiters-Can-Learn-from-Timeshare-Sales-Techniques) Sooner or later it was bound to happen. The more frequently you place your business card in a fishbowl drawing, the more likely it is that you will eventually win something - someday. And so it was that I received two “free” nights at a timeshare in Virginia thanks to a random drawing at Applebee's. [Read More](https://www.mbalifecycle.com/blog/bid/100847/10-Lessons-MBA-Recruiters-Can-Learn-from-Timeshare-Sales-Techniques) 5 Comments [Click here to read/write comments](https://www.mbalifecycle.com/blog/bid/100847/10-Lessons-MBA-Recruiters-Can-Learn-from-Timeshare-Sales-Techniques#comments-listing) Tags: [Barbara Coward](https://www.mbalifecycle.com/blog/topic/barbara-coward), [Admissions](https://www.mbalifecycle.com/blog/topic/admissions), [Marketing Strategy](https://www.mbalifecycle.com/blog/topic/marketing-strategy), [Information Sessions](https://www.mbalifecycle.com/blog/topic/information-sessions) [All posts](https://www.mbalifecycle.com/blog/all) [Next](https://www.mbalifecycle.com/blog/topic/barbara-coward/page/2) [![MBA Student Entry Survey](https://no-cache.hubspot.com/cta/default/80674/ae35d0fb-0e9b-402f-a88b-b0dca877cc12.png)](https://cta-redirect.hubspot.com/cta/redirect/80674/ae35d0fb-0e9b-402f-a88b-b0dca877cc12) ### Subscribe to our Blog ### Latest Posts ### Browse by Tag - 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