We often conduct secondary research in our custom research studies for business schools. Secondary research involves obtaining information from existing commercial and public sources such as websites, sales and accounting records, articles and market research reports.
One of the biggest advantages of secondary analysis using existing data is low cost. However, the most common challenge of conducting secondary data analysis is that the available information might not answer the researcher’s specific research question to the degree that the research requires. It is not uncommon that some important variables were not available for the analysis or that the data were not collected for all population subgroups or all geographic regions of interest.
We are excited to recommend a resource that we often utilize in our secondary research, which is not only free, but also targeted to the needs business school administrators. We encourage all of our blog readers to become a subscriber to the MBA News Digest.
What is the MBA News Digest?
The MBA News Digest is a global news aggregation service designed to provide a concise summary of relevant news articles regarding MBA programs worldwide to meet the challenge of keeping busy business school administrators up to date with the dynamic landscape of management education.
These articles are handpicked for relevance on a daily basis from popular press and academic journals related specifically to MBA and specialized master’s programs regarding curriculum, marketing, technology, alliances, courses, specializations, etc.
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