Evidence-Based Innovation Blog

Business School Market Research with Google Alerts

Posted on Nov 1, 2011 11:04:00 AM

Do you know what web conversations are saying about your MBA program?  Do you know what the web conversations are saying about competitor MBA programs?  Do you know what the web marketing efforts of your MBA program look like to others?

In today’s competitive MBA marketplace, knowing the answers to these questions is a necessity.  Automated search and web intelligence tools can provide busy MBA program managers answers to these and similar questions with relative ease.  These simple-to-use tools not only search and organize the answers for you; they can deliver results to your inbox on a daily basis.  One tool with which I am most familiar is Google Alerts.

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Tags: Secondary Research, Rodney Alsup