Evidence-Based Innovation Blog

6 Tips to Help you Enhance Your Higher Ed Social Media Campaigns

Posted on Apr 26, 2017 8:30:00 AM

I have a confession to make -- I have recently become emotionally invested in Oreos. Every time I see a hint of that black and white cream combo, I cannot look away, particularly if it is dwarfed between Shaq’s massive fingers, looking like a wee crumb. And, I’m afraid my unhealthy attachments are not limited to cookies. Because of Airbnb’s jaw-dropping Instagram account, I have mapped out an entirely new life that will be lived on a houseboat floating along the coast of Spain. And, do not get me started on how much time I have spent watching a pregnant giraffe

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Tags: Marketing Strategy, Marketing Communications, Social Media

Does Your MBA Marketing Look Like a Holiday Catalog?

Posted on Dec 5, 2013 8:45:00 AM

Our longtime mail carrier, Rocky, has been hunched over these past few weeks during his daily route. And with good reason. Every day I open the mailbox, it’s stuffed to the rim with catalogs. I know that we’re in the midst of holiday season, but isn’t the world supposed to be digital now?

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Tags: Barbara Coward, Admissions, Marketing Strategy, Marketing Communications

How to Craft MBA Lead Nurturing Campaigns

Posted on Mar 21, 2013 8:30:00 AM

Last weekend I stopped by my local Williams-Sonoma store on the day they were hosting an artisans’ market.  It was a clever marketing strategy to generate foot traffic during a slow time of year and help local producers boost brand awareness.

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Tags: Barbara Coward, Admissions, Marketing Communications

Four Lucky Clover Tips to Enhance MBA Marketing Communications

Posted on Mar 13, 2012 8:15:00 AM

St. Patrick’s Day is just around the corner heralding the approach of spring and a time of year when thoughts turn to renewal.  As daffodils and cherry blossoms begin to bloom, it’s the ideal opportunity to do some spring cleaning of your business school marketing collateral. Here are four “lucky clover” tips based on this favorite Irish holiday to ensure your MBA marketing communications are sprouting new prospects year round:

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Tags: Barbara Coward, Marketing Communications, Blogs

Promoting your MBA Rankings: Lessons from the Red Carpet

Posted on Feb 21, 2012 8:34:00 AM

There’s plenty of speculation leading up to the Academy Awards. Will the first silent film in 85 years win Best Picture? Will the most photographed actor in the world take home the most recognized trophy in the world? Will the most nominated actress win her first Academy Award since 1982? 

All this anticipation and nail-biting is just like a scene from the higher education equivalent of awards season. Each time a media ranking is published MBA admissions officers take a deep breath and click on that “virtual envelope” in their inbox.

Here are some tips on promoting your media rankings, no matter what the result, that come straight from the red carpet in Hollywood.

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Tags: Barbara Coward, Marketing Communications, Media Rankings