The presidential election season is in full swing as contenders travel throughout the country delivering stump speeches and courting voters in anticipation of the general election in November.
Meanwhile, business schools are embarking on a lengthy campaign of their own. With an eye on enrollment goals, directors and deans are also looking to the fall when they will welcome a new cohort of students to campus.
But MBA recruitment can be even more challenging than running for office since “election day” (or the first day of classes) occurs not every four years but annually – and more frequently for multiple or part-time programs.
Here are five lessons from the presidential campaign trail to increase MBA applications.
