Evidence-Based Innovation Blog

Promoting your MBA Rankings: Lessons from the Red Carpet

Posted on Feb 21, 2012 8:34:00 AM

There’s plenty of speculation leading up to the Academy Awards. Will the first silent film in 85 years win Best Picture? Will the most photographed actor in the world take home the most recognized trophy in the world? Will the most nominated actress win her first Academy Award since 1982? 

All this anticipation and nail-biting is just like a scene from the higher education equivalent of awards season. Each time a media ranking is published MBA admissions officers take a deep breath and click on that “virtual envelope” in their inbox.

Here are some tips on promoting your media rankings, no matter what the result, that come straight from the red carpet in Hollywood.

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Tags: Barbara Coward, Marketing Communications, Media Rankings

Increase MBA Applications in 2012: Lessons from the Campaign Trail

Posted on Feb 14, 2012 8:15:00 AM

The presidential election season is in full swing as contenders travel throughout the country delivering stump speeches and courting voters in anticipation of the general election in November. 

Meanwhile, business schools are embarking on a lengthy campaign of their own. With an eye on enrollment goals, directors and deans are also looking to the fall when they will welcome a new cohort of students to campus. 

But MBA recruitment can be even more challenging than running for office since “election day” (or the first day of classes) occurs not every four years but annually – and more frequently for multiple or part-time programs.  

Here are five lessons from the presidential campaign trail to increase MBA applications.

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Tags: Barbara Coward, Admissions, Marketing Communications