MBA Student Midterm Survey

MBA Student Midterm Survey | How it works

How do I participate?

(1) REGISTER: To register for the mid-point survey, visit the How to Buy page. If you have further questions about this research initiative, contact

(2) SCHEDULE FIELDING DATES: Once you register, a Project Manager will contact you to schedule your survey. You will be able to customize the invitation date, reminder date, and survey end date of the web-based survey (the deadline for all surveys returned is December 31). We will provide recommendations on the best timing to provide a optimal response rate.

(3) (PERCEPT) DESIGN CUSTOM QUESTIONS: Our consultants will work with you to tailor the questionnaire to your unique program. Midterm surveys may have some MBA benchmark questions, but these are typically highly customized to the unique delivery of your program.

(4) COLLECT EMAIL ADDRESSES: Your Project Manager will provide instructions on how to submit student email addresses in comma-separated format, including first name, last name, and email address.

(5) SEND PRE-ALERT: We will provide a pre-alert template to encourage your students to look for the invitations in their inboxes and let them know that this study has been commissioned on your behalf. This alert should come directly from your program administration 1-2 days before your survey fielding is scheduled to begin.

(6) (PERCEPT) FIELD SURVEY: We will send your students email invitations to participate in the survey based on the invitation date you select during registration. These emails will offer a unique hyperlink to the survey that will allow each student to complete the survey only once. Reminder emails will be sent to students who have not responded based on the date of your choosing. We recommend setting the reminder within one week of the invitation as web surveys tend to field quickly.

(7) (PERCEPT) CLOSE SURVEY: Percept Research will close the fielding of the survey based on the date you specify (fielding 2-3 weeks is suggested). 

(8) ANNOUNCE EXTENSION: At the end of the survey, you will be sent a list of students who have not completed the survey in case you want to follow-up directly to achieve a census. Your Project Manager will provide an extension-alert template to encourage non-responding students to complete the survey and let them know that you have extended the deadline so you can collect their feedback. You can achieve a significant boost in response with this type of direct follow-up with a one-week extension.

(9) PAYMENT: Based on the reporting options you selected during registration, you will receive an invoice via email. We offer the option of online payment via a hyperlink within the invoice email. Please note that we must receive full payment in order to release your survey reports.

When will my results be available?

Topline summaries are delivered within two weeks after the end of fielding for your specific survey. Program Roadmap & Market Trends Reports are delivered within three weeks after the closing your survey.

The deadline to submit data for MBA Midterm Survey fielding year is December 31 for all programs participating.