Effective Date: July 1, 2016
Percept Research, Inc. (Percept Research) conducts attitudinal and organizational research interviews for academic and corporate clients. Our surveys allow organizations to evaluate the collective opinions, attitudes and behaviors of stakeholders and prospective customers to determine what actions might be taken to enhance engagement and/or increase brand image and awareness.
Research Survey Information
Personal information provided to Percept Research is confidential and is combined with information gathered from other survey participants, and reported in aggregate form. In some cases, survey responses may be tied to other customer information that is provided by the client sponsoring the survey, and used for segmentation or analytical model building, but in no case will responses be used for individual marketing efforts, and no action will be taken toward an individual respondent simply because of his or her participation in the survey unless the survey participant gives express opt-in permission.
Demographic data are only obtained to describe the samples on which data are obtained or to evaluate differences between groups. When survey data are entered over the internet, email addresses, identification numbers or survey passwords may be requested for security purposes or to link survey data with the archival records that organizations maintain on individual respondents. This information is not used to describe what is reported by individual survey respondents.
Percept Research firmly believes in respecting the personal privacy of survey respondents and is committed to assuring that any personal information we obtain is properly used and appropriately safeguarded. Our policy conforms to the Safe Harbor Principles developed by the U.S. Department of Commerce, as well as the European Data Protection Authorities. Percept Research complies with section 26(e) of the Freedom of Information and Protection of Privacy Act regarding the collection, use and retention of personal information from Canada.
A recent ruling in the European Court of Justice has essentially placed the Safe Harbor framework on hold. Subsequently, the protection of trans-Atlantic data was in question. And on February 2, 2016, a new version of Safe Harbor was proposed, but not yet ratified: “EU-US Privacy Shield”. While waiting for this updated agreement to be accepted, our position is to continue using industry best methods to protect all respondent data, and is presently investigating the new developments in the privacy realm.
While the Safe Harbor framework no longer consists a legal ground for processing and transferring personal data between Europe and the United States, there are still other grounds for processing which need to be privileged moving forward. Those include:
Percept Research secures informed expressed consent from all respondents participating in our research interviews. We also provide Standard Model Clauses contractual agreements as required upon client request.
Respondent personal information will be only used for the purpose of evaluating client performance. All information that identifies respondents will be kept confidential.
Respondent Informed Consent
Percept Research Survey Website
Percept Research collects and analyzes aggregate information of visitors, including the domain name, pages visited, referring URLs, and other publicly available information. We use this information to help improve our website and services. Personal information is safeguarded on secured systems and is used only for the purpose stated. In order to respond to an inquiry, an email address or other contact information may be requested when we are contacted through our support channels. This information is shared with Percept Research staff on a need-to-know basis only.
We utilize third-party secure payment services for online credit card transactions and does not record or store credit card information on its site or servers.
Email Addresses and Communication
Percept Research may have personal email addresses in its email system or data files that are acquired through clients who have provided email addresses for research purposes.
The CAN SPAM Act of 2003 applies specifically to commercial emails sent for the purpose of sales or direct marketing. Percept Research uses email as a means of communicating to known clients and customers. When email is used to invite respondents to participate in surveys, the following processes are used to ensure we do not send SPAM:
These processes ensure that we contact only those who could have an expectation of being contacted for research purposes.
Disclosure of Personal Information by Percept Research
Under certain circumstances, Percept Research may be required or permitted by law or court orders to collect, use, and/or disclose personal information; notice may not be required.
Personal information may also be disclosed when the survey instrument clearly states that the information will be disclosed or, when a participant makes a request during the survey that can only be fulfilled by disclosing information from the survey.
Access to Percept Research Data
Only authorized Percept Research employees, vendors, contractors or partners carrying out authorized business functions are allowed to access Percept Research data or databases.
Vendors, contractors, or partners who have access to survey information in connection with providing services for Percept Research are required, at a minimum, to sign a Confidentiality Agreement. The Confidentiality Agreement requires them to keep the information confidential; they are not permitted to use this information for any purpose other than to carry out the services they are performing for Percept Research.
Percept Research employees are required to sign a Confidentiality Agreement in which they agree to keep all project and respondent personal information confidential. Employees who violate the Confidentiality Agreement are subject to disciplinary actions, including termination when appropriate.
Personal Information Security
Percept Research is committed to keeping personal data secure and will take all reasonable precautions to protect personal information from loss, misuse or alteration. Personal data stored on our network servers are protected by firewalls and other appropriate security mechanisms.
No method of transmission over the Internet, nor method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
Percept Research does not knowingly make direct contact with children to participate in research activities. If we require survey information from children, we contact the parent or guardian to arrange the survey activities and we encourage the parent or guardian to closely monitor and participate in the survey activities.
Changes In This Privacy Statement
Percept Research, Inc.
Attn: Head of Research Operations
15720 Brixham Hill Avenue Suite 300
Charlotte, NC 28277 USA