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Data Confidentiality and Use

Percept Research has established the following policy regarding the disclosure and use of the results from its benchmarking surveys. Individuals or groups who gain access to the results are subject to this confidentiality and usage policy.

Confidentiality

Institutional data submitted to Percept Research by benchmarking survey participants are confidential.  Percept Research staff will make reasonable efforts to ensure that no participant's identifying information — including, but not limited to, institution name, program name, and contact information — will be associated with benchmark data except to subscribing institutions themselves. 

An annual report of top performers — institutions whose data on one or more benchmarks place them above the 85th percentile of all participants — will associate institutions' names, with their permission, with individual benchmarks but will not include institutional benchmark values. 

Peer-comparison reports generated by Percept Research will identify requesting participants by institution name and will present accompanying benchmark data for peer institutions anonymously as a composite aggregate rating such that no individual participating program's data can be discerned.

For specific benchmarking surveys, Percept Research allows respondents to ‘opt-in’ to associate their name with their open-ended comments only. The verbatim summary reports will display only the names of respondents that have given us permission to release their names. Otherwise, no respondent will be individually identified in any reports or data exports. Maintaining respondent confidentiality is important for optimizing response rates and collecting unbiased feedback to improve your program.

Percept Research staff will, from time to time, provide data to non-participating entities such as trade associations, media, etc. When data are provided to such entities, only aggregate benchmark data will be provided; no institutional data or identifying information will be included. All requests for benchmarking data from non-participants should be forwarded to Percept Research and will be considered on a case-by-case basis.

Percept Research is committed to maintaining the privacy and security of personal information collected for survey participants. This Privacy Policy Statement contains information about our policy regarding the collection and use of data through market research surveys.

Data Accuracy

Percept Research will make reasonable efforts to ensure that data included in its databases and reports are accurate. It is expected that participating institutions, on their part, will make reasonable efforts to ensure that their data are accurate, and they will avail themselves actively of opportunities to review their data and make corrections before data reporting deadlines.

Data Usage

Institutional and aggregate reports provided by Percept Research are for use by participating institutions. 

Participating institutions agree that they will not allow access to institutional or aggregate data by unauthorized individuals to review, generate benchmark information, learn identities of participating institutions, or make peer comparisons. Percept Research reports can be used by institutions to support institutional purposes, but full aggregate reports should not be posted to websites accessible to the general public or made otherwise available to non-participating institutions or individuals.

Participating institutions are permitted to disclose the full results (all data contained in or related to benchmarking surveys, the results of the survey, or any reports generated regarding the survey including any benchmark comparisons as well as the names of the peer institutions) to the following parties only, subject further to the condition that this confidentiality policy is included with all shared results:

  1. Staff internal to the participating institution, including executive offices and offices of assessment and institutional research
  2. Regional/national/discipline-specific accrediting organizations or legislative review processes, if applicable
  3. Participant’s institutional advisory boards/committees
  4. Any external consultant hired to assist the participating institution, provided that any such consultant does not share the results with external organizations, third parties, or members of their consulting organization not engaged in the consulting project for the participating institution

Participating institutions are not permitted to disclose the full results in any other manner, including but not limited to, disclosing to the following parties: prospective students, organizations external to the institution, or any other third parties, including release to such parties through external newsletters, news releases, websites, marketing materials, or publications viewed by external populations. Summary benchmark results may be disclosed, but the identities if individual peer institutions may not be revealed.

Participating institutions are permitted to disclose general comments about the participant's institutional data as well as differences in question metrics over time to any party mentioned above, as well as prospective students, students, alumni or organizations external to the participating institution. This includes the release of results through publications viewed by external populations (e.g., external newsletters, news releases, websites, or marketing materials). 

Publication of Data

This confidentiality and use policy is not intended to preclude the publication of participating institutions’ identifying information to verify participation in our benchmarking surveys and to facilitate peer comparison. Neither is this policy statement intended to preclude the publication or presentation of aggregate benchmark data for research and analytical purposes. 

Publication or presentation of aggregate data, whether for internal or external purposes, should be accompanied by an explicit acknowledgment that the source of the data of the GME Lifecycle Surveys is Percept Research. Percept Research assumes no responsibility for inferences and conclusions drawn from benchmarking survey data by others.

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