---
title: Admissions Funnel Assessment
description: Percept Research provides research for strategically growing your admissions funnel for prospective MBA students.
image: https://www.mbalifecycle.com/hs-fs/hub/80674/file-25325234.jpg
---

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# Admissions Funnel Assessment

![business school admissions funnel](https://www.mbalifecycle.com/hs-fs/file-25325234-jpg/images/business-school-admissions-funnel.jpg?width=300&height=275&name=business-school-admissions-funnel.jpg)

## ** **Why approach admissions funnel development strategically**?**

- Unweave and understand complex decision-making processes of prospective students within a particular market segment;
- Identify language and messaging that most resonates with students in your target audiences;
- Pinpoint where to position messaging so it speaks to your prospective students;
- Learn who or what strongly influences prospective students, and why those influences hold sway; and
- Identify new audiences who may not yet have enough information about your offerings, and learn what motivates them to pursue your program.

## **Common questions about strategically developing the admissions funnel:**

- In today’s climate, what should we do to keep our admissions pipeline healthy for the near and long terms?
- Where are critical points in a student’s decision-making process where our message might resonate most effectively?
- Which information sources do our prospective students rely on most?
- How do prospective students envision their futures with our degree on their resume or CV?
- How might we leverage our school identity or brand in ways that attract students?

## **How we can help:**

****** **Objective identification of program strengths based on applicant and inquirer feedback** **  
****

****Student-centered insights on message content and positioning****

** **Competitor comparisons****

****** **Recommendations for future admissions funnel development****  
****

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