Custom Market Research

business school marketing researchPercept Research offers unparalleled depth of data, best practices, and management consulting derived from our relationships with over 250 business schools. Our Custom Research and Consulting Services offer guidance for business school leaders in areas such as increasing operational efficiency and containing costs, improving recruiting and retention, and developing new degree programs. We help institutions stay ahead and grow through stakeholder-centered innovation.

How do we do it?

Our consultants work with you one-on-one, or with a small group, to define the institution’s challenges and arrive at viable solutions that fit with your school's mission and strategy. These engagements are customized to your institution's unique needs, leveraging our unique combination of in-depth management education knowledge and market research expertise.
Why engage Percept Research?

Percept Research consultants have decades of experience in every aspect of the delivery of graduate management programs, using data-driven, collaborative approaches to assess your challenges and devise the most effective and efficient strategies. The administrative and faculty experience of our consultant team will be leveraged to advocate for change so you can create buy-in and unify your colleagues around those strategies.

How can we help?

These custom research engagements couple our unmatched market knowledge with market research expertise. These services include:

  • Admissions Funnel Assessment

    Attract prospective students even more effectively and efficiently. With our proven model for application pipeline review, we generate recommendations that help you fine-tune your outreach and messaging strategies. Whether you want to engage new audiences or enhance relationship-building with students from your base audience, we can deliver insights so your admissions funnel flows and fulfills your strategic goals.  

  • Brand Positioning Assessment

    As the marketplace grows more competitive, schools are recognizing the critical need to further differentiate from peer institutions. Our image and awareness studies provide unbiased intelligence about your school and competitive peers to drive strategic marketing decisions that can significantly alter or reinforce your position in the market. These studies employ qualitative research to capture critical stakeholder insights and quantitative methods to validate those findings. 

    Our brand positioning assessments empower your school to compete effectively in the marketplace and to distinguish itself from institutions competing for the same student populations.

  • Executive Impact Assessment

    Measuring the impact of non-degree executive education custom and open-enrollment programs is essential for improving these offerings as well as demonstrating value to prospective clients and participants. Our Executive Impact Assessments are designed to provide client/participant insights about executive education program selection, evaluation of competitor program consideration, school performance, learning outcomes, and future needs.

  • Focus Groups

    Use the power of group dynamics to brainstorm with stakeholders over new product offerings, pre-test messaging or product concepts, or uncover hidden issues around customer satisfaction. By bringing people together for group discussion (face-to-face or online), we learn about commonalities or differences in opinion or feeling within particular populations — and we learn these things in the words of the participants themselves.

  • In-Depth Interviews

    Learn in detail how people in your target audience think and feel about your brand and services, and hear from them in their own words. Particularly with privacy concerns or sensitive topics, in-depth interviews help you gain insight on vital decision-making points in your stakeholders’ evaluation processes, nuances behind the word-of-mouth around your brand, or hidden issues behind your business-critical questions.

  • Program Demand Assessment

    How is your academic program or portfolio positioned in the dynamic higher education market? Our program demand studies provide a wealth of valuable information to reduce risk and optimize program design.

    We conduct in-depth research to help your school not only design new programs but also improve the success and enrollment growth of existing offerings. These studies are tailored to your unique needs, delivering insights and actionable guidance to shape your portfolio and outreach to better align to the needs of your markets.

  • Thought Leadership Study

    Are you conducting market research to power compelling thought leadership? High-quality thought leadership can cement your organization’s reputation as a trusted partner and underscore perceptions of expertise. Your most valuable thought leadership will be built on custom market research closely aligned with your company’s growth strategy. It will be proprietary, compelling, and will have real impact.

    We transform data into marketing opportunities by executing expertly tailored surveys and interviews to capture industry mindshare and garner media attention.

Our approach weaves together research and consulting to help your institution develop transformational marketing and operational strategies that can help you dramatically improve revenues, profits, and brand equity. We would appreciate the opportunity to serve as your partner to promote your growth and leadership in a competitive marketplace.