Evidence-Based Innovation Blog https://www.mbalifecycle.com/blog A MBA market research blog focused on how to utilize evidence-based management to drive improvement and innovation within MBA programs. en-us Wed, 03 Feb 2021 13:51:55 GMT 2021-02-03T13:51:55Z en-us Adapting to COVID-19: 5 Steps to Avoid Online Focus Group Disasters https://www.mbalifecycle.com/blog/adapting-to-covid-19-5-steps-to-avoid-online-focus-group-disasters <div class="hs-featured-image-wrapper"> <a href="https://www.mbalifecycle.com/blog/adapting-to-covid-19-5-steps-to-avoid-online-focus-group-disasters" title="" class="hs-featured-image-link"> <img src="https://www.mbalifecycle.com/hubfs/images/birds-in-boxing-ring-shouting-at-each-other.jpg" alt="Adapting to COVID-19: 5 Steps to Avoid Online Focus Group Disasters" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span style="font-size: 14px;">Understanding prospective customer and student needs and what will best serve them is especially critical during this unprecedented time. How can institutions help them feel connected? Which concerns must be addressed for in-person delivery? What barriers exist to enrolling this year?</span></p> <p><span style="font-size: 16px;"><span style="font-size: 14px;"><span style="font-size: 14px; border: none;">As the COVID-19 pandemic has forced corporations to pivot to digital channels and universities to virtual instruction, many organizations have shifted to virtua</span>l <a href="https://www.mbalifecycle.com/business-school-focus-groups">focus groups</a> to capture critical information typically gathered through in-person focus groups. </span></span></p> <p><span style="font-size: 14px;">However, online focus groups present unique challenges - have you ever had a virtual focus group go “off the rails” like this <span style="color: #232a31; background-color: white;"><a href="https://news.yahoo.com/ex-gop-pollster-frank-luntz-172755768.html">'unity' themed focus group</a> from ex-GOP pollster Frank Luntz?</span><span style="color: #232a31; background-color: white;">&nbsp;</span></span></p> <p><span style="font-size: 14px;"> <em>“The Zoom session was swiftly derailed by shouting, crosstalk, disputes over basic facts and even deeply personal attacks, such as one panelist mocking another for sharing his mother's death from COVID-19.” (view both short videos below)</em><br></span></p> <div class="hs-featured-image-wrapper"> <a href="https://www.mbalifecycle.com/blog/adapting-to-covid-19-5-steps-to-avoid-online-focus-group-disasters" title="" class="hs-featured-image-link"> <img src="https://www.mbalifecycle.com/hubfs/images/birds-in-boxing-ring-shouting-at-each-other.jpg" alt="Adapting to COVID-19: 5 Steps to Avoid Online Focus Group Disasters" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span style="font-size: 14px;">Understanding prospective customer and student needs and what will best serve them is especially critical during this unprecedented time. How can institutions help them feel connected? Which concerns must be addressed for in-person delivery? What barriers exist to enrolling this year?</span></p> <p><span style="font-size: 16px;"><span style="font-size: 14px;"><span style="font-size: 14px; border: none;">As the COVID-19 pandemic has forced corporations to pivot to digital channels and universities to virtual instruction, many organizations have shifted to virtua</span>l <a href="https://www.mbalifecycle.com/business-school-focus-groups">focus groups</a> to capture critical information typically gathered through in-person focus groups. </span></span></p> <p><span style="font-size: 14px;">However, online focus groups present unique challenges - have you ever had a virtual focus group go “off the rails” like this <span style="color: #232a31; background-color: white;"><a href="https://news.yahoo.com/ex-gop-pollster-frank-luntz-172755768.html">'unity' themed focus group</a> from ex-GOP pollster Frank Luntz?</span><span style="color: #232a31; background-color: white;">&nbsp;</span></span></p> <p><span style="font-size: 14px;"> <em>“The Zoom session was swiftly derailed by shouting, crosstalk, disputes over basic facts and even deeply personal attacks, such as one panelist mocking another for sharing his mother's death from COVID-19.” (view both short videos below)</em><br></span></p> <img src="https://track.hubspot.com/__ptq.gif?a=80674&amp;k=14&amp;r=https%3A%2F%2Fwww.mbalifecycle.com%2Fblog%2Fadapting-to-covid-19-5-steps-to-avoid-online-focus-group-disasters&amp;bu=https%253A%252F%252Fwww.mbalifecycle.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Qualitative Research Focus Groups Steve Keppel Wed, 03 Feb 2021 13:51:54 GMT steve.keppel@perceptresearch.com (Steve Keppel) https://www.mbalifecycle.com/blog/adapting-to-covid-19-5-steps-to-avoid-online-focus-group-disasters 2021-02-03T13:51:54Z The Importance of Measuring Student Loyalty https://www.mbalifecycle.com/blog/the-importance-of-measuring-student-loyalty <div class="hs-featured-image-wrapper"> <a href="https://www.mbalifecycle.com/blog/the-importance-of-measuring-student-loyalty" title="" class="hs-featured-image-link"> <img src="https://www.mbalifecycle.com/hubfs/images/Importance%20of%20Measuring%20Student%20Loyalty/SM-Detractors%20Neutrals%20Champions%20thumbs.jpg" alt="The Importance of Measuring Student Loyalty" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Establishing, maintaining, and growing buyer loyalty is a cornerstone of business. It is important for organizations to understand what attracts buyers in the first place, but equally; if not more important, is discerning what will keep them coming back – and motivate them to refer others to purchase.</p> <p>Drivers of loyalty are just as important to higher education as the corporate sector. Sustainability of academic programs relies in large part on fostering a loyal group of students and alumni who are willing and anxious to promote their experiences and influence others to attend.</p> <p>Percept Research’s <a href="https://www.mbalifecycle.com/mba-student-entry-survey-overview">MBA Student Entry Study</a> confirms that incoming students are more likely to choose a graduate management program based on recommendations from friends and colleagues that previously attended than from any other influential source, so maintaining high levels of satisfaction is important.</p> <p>Approximately 47% of incoming MBA students indicated alumni and current students as the most influential sources in deciding to where to apply in the 2018 MBA Student Entry Study. Personal contacts were the next most influential information source (32% of respondents) selected by the survey respondents.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</p> <p style="font-size: 16px;"><strong>What is the Loyalty Index?</strong></p> <p>Our <a href="https://www.mbalifecycle.com/">MBA Lifecycle Surveys</a> and <a href="https://www.mbalifecycle.com/executive-impact-assessment">Executive Impact Assessments</a> empower business schools with a <em>Student</em> <em>Loyalty Index</em> to track student and participant (non-degree) <u>loyalty</u> over time – a measure of how likely students will promote the business school brand and how much they tend to abandon it.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.mbalifecycle.com/blog/the-importance-of-measuring-student-loyalty" title="" class="hs-featured-image-link"> <img src="https://www.mbalifecycle.com/hubfs/images/Importance%20of%20Measuring%20Student%20Loyalty/SM-Detractors%20Neutrals%20Champions%20thumbs.jpg" alt="The Importance of Measuring Student Loyalty" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Establishing, maintaining, and growing buyer loyalty is a cornerstone of business. It is important for organizations to understand what attracts buyers in the first place, but equally; if not more important, is discerning what will keep them coming back – and motivate them to refer others to purchase.</p> <p>Drivers of loyalty are just as important to higher education as the corporate sector. Sustainability of academic programs relies in large part on fostering a loyal group of students and alumni who are willing and anxious to promote their experiences and influence others to attend.</p> <p>Percept Research’s <a href="https://www.mbalifecycle.com/mba-student-entry-survey-overview">MBA Student Entry Study</a> confirms that incoming students are more likely to choose a graduate management program based on recommendations from friends and colleagues that previously attended than from any other influential source, so maintaining high levels of satisfaction is important.</p> <p>Approximately 47% of incoming MBA students indicated alumni and current students as the most influential sources in deciding to where to apply in the 2018 MBA Student Entry Study. Personal contacts were the next most influential information source (32% of respondents) selected by the survey respondents.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</p> <p style="font-size: 16px;"><strong>What is the Loyalty Index?</strong></p> <p>Our <a href="https://www.mbalifecycle.com/">MBA Lifecycle Surveys</a> and <a href="https://www.mbalifecycle.com/executive-impact-assessment">Executive Impact Assessments</a> empower business schools with a <em>Student</em> <em>Loyalty Index</em> to track student and participant (non-degree) <u>loyalty</u> over time – a measure of how likely students will promote the business school brand and how much they tend to abandon it.</p> <img src="https://track.hubspot.com/__ptq.gif?a=80674&amp;k=14&amp;r=https%3A%2F%2Fwww.mbalifecycle.com%2Fblog%2Fthe-importance-of-measuring-student-loyalty&amp;bu=https%253A%252F%252Fwww.mbalifecycle.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Analysis/Reporting Key Driver Analysis Fri, 21 Feb 2020 12:15:00 GMT brian.mahoney@perceptresearch.com (Brian Mahoney) https://www.mbalifecycle.com/blog/the-importance-of-measuring-student-loyalty 2020-02-21T12:15:00Z Take Advantage of the MBA News Digest for Management Education Market Research https://www.mbalifecycle.com/blog/take-advantage-of-the-mba-news-digest-for-management-education-market-research <div class="hs-featured-image-wrapper"> <a href="https://www.mbalifecycle.com/blog/take-advantage-of-the-mba-news-digest-for-management-education-market-research" title="" class="hs-featured-image-link"> <img src="https://www.mbalifecycle.com/hubfs/MBA%20News%20Digest-logo-800.jpeg" alt="MBA News Digest-logo-800" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://mbanewsdigest.com/"></a>We often conduct secondary research in our <a href="https://www.mbalifecycle.com/business-school-market-research">custom research studies</a> for business schools. Secondary research involves obtaining information from existing commercial and public sources such as websites, sales and accounting records, articles and market research reports.</p> <p>One of the biggest advantages of secondary analysis using existing data is low cost. However, the most common challenge of conducting secondary data analysis is that the available information might not answer the researcher’s specific research question to the degree that the research requires. It is not uncommon that some important variables were not available for the analysis or that the data were not collected for all population subgroups or all geographic regions of interest.&nbsp;</p> <p>We are excited to recommend a resource that we often utilize in our secondary research, which is not only free, but also targeted to the needs business school administrators. We encourage all of our blog readers to become a subscriber to the&nbsp;<em>MBA News Digest</em>.</p> <p style="font-size: 18px;"><strong>What is the MBA News Digest?</strong></p> <p>The<span>&nbsp;</span><em>MBA News Digest<span>&nbsp;</span></em>is a global news aggregation service designed to provide a concise summary of relevant news articles regarding MBA programs worldwide to meet the challenge of keeping busy business school administrators up to date with the dynamic landscape of management education.&nbsp;</p> <p>These articles are handpicked for relevance on a daily basis from popular press and academic journals related specifically to MBA and specialized master’s programs regarding curriculum, marketing, technology, alliances, courses, specializations, etc.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.mbalifecycle.com/blog/take-advantage-of-the-mba-news-digest-for-management-education-market-research" title="" class="hs-featured-image-link"> <img src="https://www.mbalifecycle.com/hubfs/MBA%20News%20Digest-logo-800.jpeg" alt="MBA News Digest-logo-800" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://mbanewsdigest.com/"></a>We often conduct secondary research in our <a href="https://www.mbalifecycle.com/business-school-market-research">custom research studies</a> for business schools. Secondary research involves obtaining information from existing commercial and public sources such as websites, sales and accounting records, articles and market research reports.</p> <p>One of the biggest advantages of secondary analysis using existing data is low cost. However, the most common challenge of conducting secondary data analysis is that the available information might not answer the researcher’s specific research question to the degree that the research requires. It is not uncommon that some important variables were not available for the analysis or that the data were not collected for all population subgroups or all geographic regions of interest.&nbsp;</p> <p>We are excited to recommend a resource that we often utilize in our secondary research, which is not only free, but also targeted to the needs business school administrators. We encourage all of our blog readers to become a subscriber to the&nbsp;<em>MBA News Digest</em>.</p> <p style="font-size: 18px;"><strong>What is the MBA News Digest?</strong></p> <p>The<span>&nbsp;</span><em>MBA News Digest<span>&nbsp;</span></em>is a global news aggregation service designed to provide a concise summary of relevant news articles regarding MBA programs worldwide to meet the challenge of keeping busy business school administrators up to date with the dynamic landscape of management education.&nbsp;</p> <p>These articles are handpicked for relevance on a daily basis from popular press and academic journals related specifically to MBA and specialized master’s programs regarding curriculum, marketing, technology, alliances, courses, specializations, etc.</p> <img src="https://track.hubspot.com/__ptq.gif?a=80674&amp;k=14&amp;r=https%3A%2F%2Fwww.mbalifecycle.com%2Fblog%2Ftake-advantage-of-the-mba-news-digest-for-management-education-market-research&amp;bu=https%253A%252F%252Fwww.mbalifecycle.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Secondary Research Custom Research Thu, 19 Sep 2019 19:43:00 GMT brian.mahoney@perceptresearch.com (Brian Mahoney) https://www.mbalifecycle.com/blog/take-advantage-of-the-mba-news-digest-for-management-education-market-research 2019-09-19T19:43:00Z Should Purchasing Power Parity be utilized in Global Market Research Benchmarking Studies? https://www.mbalifecycle.com/blog/should-purchasing-power-parity-be-utilized-in-global-market-research-benchmarking-studies <div class="hs-featured-image-wrapper"> <a href="https://www.mbalifecycle.com/blog/should-purchasing-power-parity-be-utilized-in-global-market-research-benchmarking-studies" title="" class="hs-featured-image-link"> <img src="https://www.mbalifecycle.com/hubfs/PPP-currency-globe.jpg" alt="PPP-currency-globe" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><strong></strong></p> <p><strong>What is the impact of currency fluctuations?</strong><span style="background-color: transparent;">&nbsp;</span></p> <p>Currency fluctuations are an important and often-discussed topic our global benchmarking studies. The exchange rate of one currency versus the other is influenced by numerous fundamental and technical factors. These include relative supply and demand of the two currencies, economic performance, outlook for inflation, interest rate differentials, capital flows, technical support and resistance levels, and so on. As these factors are generally in a state of perpetual flux, currency values fluctuate from one moment to the next. To account for this flux, we have to adjust currency metrics to a common currency rate in order to neutralize the currency fluctuations in the global exchange rates in order to benchmark management education programs.</p> <p>In order to benchmark tuitions (program costs), salaries and other economic indicators, we must compare the value of the output from different countries. However, many institutions will report data in their native currency. That means that to compare the data, each country's statistics must be converted into a common currency. However, there are several ways to conduct that conversion and each may provide a markedly different result.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.mbalifecycle.com/blog/should-purchasing-power-parity-be-utilized-in-global-market-research-benchmarking-studies" title="" class="hs-featured-image-link"> <img src="https://www.mbalifecycle.com/hubfs/PPP-currency-globe.jpg" alt="PPP-currency-globe" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><strong></strong></p> <p><strong>What is the impact of currency fluctuations?</strong><span style="background-color: transparent;">&nbsp;</span></p> <p>Currency fluctuations are an important and often-discussed topic our global benchmarking studies. The exchange rate of one currency versus the other is influenced by numerous fundamental and technical factors. These include relative supply and demand of the two currencies, economic performance, outlook for inflation, interest rate differentials, capital flows, technical support and resistance levels, and so on. As these factors are generally in a state of perpetual flux, currency values fluctuate from one moment to the next. To account for this flux, we have to adjust currency metrics to a common currency rate in order to neutralize the currency fluctuations in the global exchange rates in order to benchmark management education programs.</p> <p>In order to benchmark tuitions (program costs), salaries and other economic indicators, we must compare the value of the output from different countries. However, many institutions will report data in their native currency. That means that to compare the data, each country's statistics must be converted into a common currency. However, there are several ways to conduct that conversion and each may provide a markedly different result.</p> <img src="https://track.hubspot.com/__ptq.gif?a=80674&amp;k=14&amp;r=https%3A%2F%2Fwww.mbalifecycle.com%2Fblog%2Fshould-purchasing-power-parity-be-utilized-in-global-market-research-benchmarking-studies&amp;bu=https%253A%252F%252Fwww.mbalifecycle.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Analysis/Reporting Tue, 28 Aug 2018 18:30:00 GMT brian.mahoney@perceptresearch.com (Brian Mahoney) https://www.mbalifecycle.com/blog/should-purchasing-power-parity-be-utilized-in-global-market-research-benchmarking-studies 2018-08-28T18:30:00Z Percept Research’s 15th Anniversary: The Best is Yet to Come https://www.mbalifecycle.com/blog/percept-research-15th-anniversary-the-best-is-yet-to-come <div class="hs-featured-image-wrapper"> <a href="https://www.mbalifecycle.com/blog/percept-research-15th-anniversary-the-best-is-yet-to-come" title="" class="hs-featured-image-link"> <img src="https://www.mbalifecycle.com/hubfs/images/15th%20anniversary%20logo%20annoucement/Percept%20Research_15th%20Anniversary%20Logo_RGB.jpg" alt="Percept Research_15th Anniversary Logo_RGB" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="http://www.perceptresearch.com">Percept Research</a> unveiled its 15th anniversary logo today, launching a one-year commemoration recognizing the firm’s history of delivering trusted insight and service excellence.</p> <p>In 2003, Daniel Mosrie and I founded the Percept Research with the goal of establishing a data-driven consultancy focused on the delivery of actionable market research and management consulting services with a commitment to building relationships through remarkable client service.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.mbalifecycle.com/blog/percept-research-15th-anniversary-the-best-is-yet-to-come" title="" class="hs-featured-image-link"> <img src="https://www.mbalifecycle.com/hubfs/images/15th%20anniversary%20logo%20annoucement/Percept%20Research_15th%20Anniversary%20Logo_RGB.jpg" alt="Percept Research_15th Anniversary Logo_RGB" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="http://www.perceptresearch.com">Percept Research</a> unveiled its 15th anniversary logo today, launching a one-year commemoration recognizing the firm’s history of delivering trusted insight and service excellence.</p> <p>In 2003, Daniel Mosrie and I founded the Percept Research with the goal of establishing a data-driven consultancy focused on the delivery of actionable market research and management consulting services with a commitment to building relationships through remarkable client service.</p> <img src="https://track.hubspot.com/__ptq.gif?a=80674&amp;k=14&amp;r=https%3A%2F%2Fwww.mbalifecycle.com%2Fblog%2Fpercept-research-15th-anniversary-the-best-is-yet-to-come&amp;bu=https%253A%252F%252Fwww.mbalifecycle.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Staff Anniversary New Logo Fri, 30 Mar 2018 17:30:00 GMT brian.mahoney@perceptresearch.com (Brian Mahoney) https://www.mbalifecycle.com/blog/percept-research-15th-anniversary-the-best-is-yet-to-come 2018-03-30T17:30:00Z