Evidence-Based Innovation Blog

The Importance of Measuring Student Loyalty

Posted on Feb 21, 2020 7:15:00 AM

Establishing, maintaining, and growing buyer loyalty is a cornerstone of business. It is important for organizations to understand what attracts buyers in the first place, but equally; if not more important, is discerning what will keep them coming back – and motivate them to refer others to purchase.

Drivers of loyalty are just as important to higher education as the corporate sector. Sustainability of academic programs relies in large part on fostering a loyal group of students and alumni who are willing and anxious to promote their experiences and influence others to attend.

Percept Research’s MBA Student Entry Study confirms that incoming students are more likely to choose a graduate management program based on recommendations from friends and colleagues that previously attended than from any other influential source, so maintaining high levels of satisfaction is important.

Approximately 47% of incoming MBA students indicated alumni and current students as the most influential sources in deciding to where to apply in the 2018 MBA Student Entry Study. Personal contacts were the next most influential information source (32% of respondents) selected by the survey respondents.                                                 

What is the Loyalty Index?

Our MBA Lifecycle Surveys and Executive Impact Assessments empower business schools with a Student Loyalty Index to track student and participant (non-degree) loyalty over time – a measure of how likely students will promote the business school brand and how much they tend to abandon it.

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Tags: Analysis/Reporting, Key Driver Analysis

Take Advantage of the MBA News Digest for Management Education Market Research

Posted on Sep 19, 2019 3:43:00 PM

We often conduct secondary research in our custom research studies for business schools. Secondary research involves obtaining information from existing commercial and public sources such as websites, sales and accounting records, articles and market research reports.

One of the biggest advantages of secondary analysis using existing data is low cost. However, the most common challenge of conducting secondary data analysis is that the available information might not answer the researcher’s specific research question to the degree that the research requires. It is not uncommon that some important variables were not available for the analysis or that the data were not collected for all population subgroups or all geographic regions of interest. 

We are excited to recommend a resource that we often utilize in our secondary research, which is not only free, but also targeted to the needs business school administrators. We encourage all of our blog readers to become a subscriber to the MBA News Digest.

What is the MBA News Digest?

The MBA News Digest is a global news aggregation service designed to provide a concise summary of relevant news articles regarding MBA programs worldwide to meet the challenge of keeping busy business school administrators up to date with the dynamic landscape of management education. 

These articles are handpicked for relevance on a daily basis from popular press and academic journals related specifically to MBA and specialized master’s programs regarding curriculum, marketing, technology, alliances, courses, specializations, etc.

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Tags: Custom Research, Secondary Analysis

Should Purchasing Power Parity be utilized in Global Market Research Benchmarking Studies?

Posted on Aug 28, 2018 2:30:00 PM

What is the impact of currency fluctuations? 

Currency fluctuations are an important and often-discussed topic our global benchmarking studies. The exchange rate of one currency versus the other is influenced by numerous fundamental and technical factors. These include relative supply and demand of the two currencies, economic performance, outlook for inflation, interest rate differentials, capital flows, technical support and resistance levels, and so on. As these factors are generally in a state of perpetual flux, currency values fluctuate from one moment to the next. To account for this flux, we have to adjust currency metrics to a common currency rate in order to neutralize the currency fluctuations in the global exchange rates in order to benchmark management education programs.

In order to benchmark tuitions (program costs), salaries and other economic indicators, we must compare the value of the output from different countries. However, many institutions will report data in their native currency. That means that to compare the data, each country's statistics must be converted into a common currency. However, there are several ways to conduct that conversion and each may provide a markedly different result.

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Tags: Analysis/Reporting, PPP

Percept Research’s 15th Anniversary: The Best is Yet to Come

Posted on Mar 30, 2018 1:30:00 PM

Percept Research unveiled its 15th anniversary logo today, launching a one-year commemoration recognizing the firm’s history of delivering trusted insight and service excellence.

In 2003, Daniel Mosrie and I founded the Percept Research with the goal of establishing a data-driven consultancy focused on the delivery of actionable market research and management consulting services with a commitment to building relationships through remarkable client service.

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Tags: Staff, Anniversary, New Logo

6 Tips to Help you Enhance Your Higher Ed Social Media Campaigns

Posted on Apr 26, 2017 8:30:00 AM

I have a confession to make -- I have recently become emotionally invested in Oreos. Every time I see a hint of that black and white cream combo, I cannot look away, particularly if it is dwarfed between Shaq’s massive fingers, looking like a wee crumb. And, I’m afraid my unhealthy attachments are not limited to cookies. Because of Airbnb’s jaw-dropping Instagram account, I have mapped out an entirely new life that will be lived on a houseboat floating along the coast of Spain. And, do not get me started on how much time I have spent watching a pregnant giraffe

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Tags: Marketing Strategy, Marketing Communications, Social Media