Evidence-Based Innovation Blog

The Importance of Measuring Student Loyalty

Posted on Feb 21, 2020 7:15:00 AM

Establishing, maintaining, and growing buyer loyalty is a cornerstone of business. It is important for organizations to understand what attracts buyers in the first place, but equally; if not more important, is discerning what will keep them coming back – and motivate them to refer others to purchase.

Drivers of loyalty are just as important to higher education as the corporate sector. Sustainability of academic programs relies in large part on fostering a loyal group of students and alumni who are willing and anxious to promote their experiences and influence others to attend.

Percept Research’s MBA Student Entry Study confirms that incoming students are more likely to choose a graduate management program based on recommendations from friends and colleagues that previously attended than from any other influential source, so maintaining high levels of satisfaction is important.

Approximately 47% of incoming MBA students indicated alumni and current students as the most influential sources in deciding to where to apply in the 2018 MBA Student Entry Study. Personal contacts were the next most influential information source (32% of respondents) selected by the survey respondents.                                                 

What is the Loyalty Index?

Our MBA Lifecycle Surveys and Executive Impact Assessments empower business schools with a Student Loyalty Index to track student and participant (non-degree) loyalty over time – a measure of how likely students will promote the business school brand and how much they tend to abandon it.

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Tags: Analysis/Reporting, Key Driver Analysis

MBA Lifecycle Key Driver Analysis Format Enhanced

Posted on Nov 15, 2011 9:30:00 AM

Percept Research is pleased to introduce an updated format for the Key Driver Analysis (KDA) offering.  The Key Driver Analysis is a statistical analysis package available for all of the MBA Lifecycle surveys

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Tags: Brian Mahoney, Analysis/Reporting, Key Driver Analysis

Leveraging Limited Resources for Biggest Impact – MBA Brand Research

Posted on Sep 27, 2011 12:17:00 PM

As a dean or program manager, there are often many things that you would like to improve in your graduate management program, but you do not have the resources to tackle all of them.

One of your biggest managerial challenges is to allocate your limited resources to where they will have to biggest impact. So how do you know where they will do the most good?  Where can you "get the most bang for your buck?" One way to determine the best course of action is to conduct a Key Driver Analysis of your GME student surveys.

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Tags: Brian Mahoney, Analysis/Reporting, Key Driver Analysis