--- title: Evidence-based Innovation | Custom Research description: Custom Research | A market research blog focused on how to utilize evidence-based management to drive improvement and innovation within organizations. --- [![MBA Lifecycle Survey Suite](https://www.mbalifecycle.com/hs-fs/file-2121422720-gif/images/Percept_Research_logo_300_noslogan-1.gif "MBA Lifecycle Survey Suite")](https://www.mbalifecycle.com/) Search this site on Google Search Google # Evidence-Based Innovation Blog ## [Take Advantage of the MBA News Digest for Management Education Market Research](https://www.mbalifecycle.com/blog/take-advantage-of-the-mba-news-digest-for-management-education-market-research) Posted on Sep 19, 2019 3:43:00 PM - [Tweet](https://twitter.com/share) [![](https://www.mbalifecycle.com/hubfs/MBA%20News%20Digest-logo-800.jpeg) ](https://www.mbalifecycle.com/blog/take-advantage-of-the-mba-news-digest-for-management-education-market-research) We often conduct secondary research in our [custom research studies](https://www.mbalifecycle.com/business-school-market-research) for business schools. Secondary research involves obtaining information from existing commercial and public sources such as websites, sales and accounting records, articles and market research reports. One of the biggest advantages of secondary analysis using existing data is low cost. However, the most common challenge of conducting secondary data analysis is that the available information might not answer the researcher’s specific research question to the degree that the research requires. It is not uncommon that some important variables were not available for the analysis or that the data were not collected for all population subgroups or all geographic regions of interest.  We are excited to recommend a resource that we often utilize in our secondary research, which is not only free, but also targeted to the needs business school administrators. We encourage all of our blog readers to become a subscriber to the *MBA News Digest*. **What is the MBA News Digest?** The *MBA News Digest *is a global news aggregation service designed to provide a concise summary of relevant news articles regarding MBA programs worldwide to meet the challenge of keeping busy business school administrators up to date with the dynamic landscape of management education.  These articles are handpicked for relevance on a daily basis from popular press and academic journals related specifically to MBA and specialized master’s programs regarding curriculum, marketing, technology, alliances, courses, specializations, etc. [Read More](https://www.mbalifecycle.com/blog/take-advantage-of-the-mba-news-digest-for-management-education-market-research) 0 Comments [Click here to read/write comments](https://www.mbalifecycle.com/blog/take-advantage-of-the-mba-news-digest-for-management-education-market-research#comments-listing) Tags: [Secondary Research](https://www.mbalifecycle.com/blog/topic/secondary-research), [Custom Research](https://www.mbalifecycle.com/blog/topic/custom-research) [All posts](https://www.mbalifecycle.com/blog/all) [![MBA Student Entry Survey](https://no-cache.hubspot.com/cta/default/80674/ae35d0fb-0e9b-402f-a88b-b0dca877cc12.png)](https://cta-redirect.hubspot.com/cta/redirect/80674/ae35d0fb-0e9b-402f-a88b-b0dca877cc12) ### Subscribe to our Blog ### Latest Posts ### Browse by Tag - [Barbara Coward (31)](https://www.mbalifecycle.com/blog/topic/barbara-coward) - [Admissions (26)](https://www.mbalifecycle.com/blog/topic/admissions) - [Brian Mahoney (25)](https://www.mbalifecycle.com/blog/topic/brian-mahoney) - [Marketing Strategy (24)](https://www.mbalifecycle.com/blog/topic/marketing-strategy) - [Analysis/Reporting (11)](https://www.mbalifecycle.com/blog/topic/analysisreporting) - [Boost Response Rates (8)](https://www.mbalifecycle.com/blog/topic/boost-response-rates) - [Qualitative Research (8)](https://www.mbalifecycle.com/blog/topic/qualitative-research) - [MBA Student Exit Survey (6)](https://www.mbalifecycle.com/blog/topic/mba-student-exit-survey) - [Marketing Communications (6)](https://www.mbalifecycle.com/blog/topic/marketing-communications) - [innovation (5)](https://www.mbalifecycle.com/blog/topic/innovation) - [Executive MBA (4)](https://www.mbalifecycle.com/blog/topic/executive-mba) - [Focus Groups (4)](https://www.mbalifecycle.com/blog/topic/focus-groups) - [Blogs (3)](https://www.mbalifecycle.com/blog/topic/blogs) - [Dinesh Mathew (3)](https://www.mbalifecycle.com/blog/topic/dinesh-mathew) - [In-depth Interviews (3)](https://www.mbalifecycle.com/blog/topic/in-depth-interviews) - [Joyce Kurpiers (3)](https://www.mbalifecycle.com/blog/topic/joyce-kurpiers) - [Karl von Gunten (3)](https://www.mbalifecycle.com/blog/topic/karl-von-gunten) - [Key Driver Analysis (3)](https://www.mbalifecycle.com/blog/topic/key-driver-analysis) - [Social Media (3)](https://www.mbalifecycle.com/blog/topic/social-media) - [User Community (3)](https://www.mbalifecycle.com/blog/topic/user-community) - [EMBAC (2)](https://www.mbalifecycle.com/blog/topic/embac) - [Fielding (2)](https://www.mbalifecycle.com/blog/topic/fielding) - [Information Sessions (2)](https://www.mbalifecycle.com/blog/topic/information-sessions) - [Lead Nurturing (2)](https://www.mbalifecycle.com/blog/topic/lead-nurturing) - [Questionnaire (2)](https://www.mbalifecycle.com/blog/topic/questionnaire) - [Rodney Alsup (2)](https://www.mbalifecycle.com/blog/topic/rodney-alsup) - [Secondary Research (2)](https://www.mbalifecycle.com/blog/topic/secondary-research) - [Alumni Engagement (1)](https://www.mbalifecycle.com/blog/topic/alumni-engagement) - [Anniversary (1)](https://www.mbalifecycle.com/blog/topic/anniversary) - [Conference (1)](https://www.mbalifecycle.com/blog/topic/conference) - [Crisis Resolution (1)](https://www.mbalifecycle.com/blog/topic/crisis-resolution) - [Custom Research (1)](https://www.mbalifecycle.com/blog/topic/custom-research) - [Customer Loyalty (1)](https://www.mbalifecycle.com/blog/topic/customer-loyalty) - [Dean’s Dashboard (1)](https://www.mbalifecycle.com/blog/topic/dean’s-dashboard) - [Key Performance Indicators (1)](https://www.mbalifecycle.com/blog/topic/key-performance-indicators) - [Media Rankings (1)](https://www.mbalifecycle.com/blog/topic/media-rankings) - [New Logo (1)](https://www.mbalifecycle.com/blog/topic/new-logo) - [Open-Ended Questions (1)](https://www.mbalifecycle.com/blog/topic/open-ended-questions) - [Quantitative Research (1)](https://www.mbalifecycle.com/blog/topic/quantitative-research) - [Referral Programs (1)](https://www.mbalifecycle.com/blog/topic/referral-programs) - [Sample Size (1)](https://www.mbalifecycle.com/blog/topic/sample-size) - [Staff (1)](https://www.mbalifecycle.com/blog/topic/staff) - [Steve Keppel (1)](https://www.mbalifecycle.com/blog/topic/steve-keppel) - [Survey Design (1)](https://www.mbalifecycle.com/blog/topic/survey-design) - [Survey Support (1)](https://www.mbalifecycle.com/blog/topic/survey-support) - [Videos (1)](https://www.mbalifecycle.com/blog/topic/videos) - [Webinars (1)](https://www.mbalifecycle.com/blog/topic/webinars) [see all](https://www.mbalifecycle.com/blog/topic/custom-research#) [Home](https://www.mbalifecycle.com/) | [Entry](https://www.mbalifecycle.com/mba-student-entry-survey-overview/) | [Midterm](https://www.mbalifecycle.com/mba-midterm-survey-overview/) | [Exit ](https://www.mbalifecycle.com/mba-student-exit-survey-overview/) | [Alumni](https://www.mbalifecycle.com/mba-alumni-survey-overview/) | [Custom Research](https://www.mbalifecycle.com/business-school-market-research/) | [Consulting](https://www.mbalifecycle.com/business-school-consulting/) | [About Us](https://www.mbalifecycle.com/about-percept-research/) | [News](https://www.mbalifecycle.com/buzz/) | [Blog](https://www.mbalifecycle.com/blog/) © 2026 Percept Research