Evidence-Based Innovation Blog

I have a confession to make -- I have recently become emotionally invested in Oreos. Every time I see a hint of that black and white cream combo, I cannot look away, particularly if it is dwarfed between Shaq’s massive fingers, looking like a wee crumb. And, I’m afraid my unhealthy attachments are not limited to cookies. Because of Airbnb’s jaw-dropping Instagram account, I have mapped out an entirely new life that will be lived on a houseboat floating along the coast of Spain. And, do not get me started on how much time I have spent watching a pregnant giraffe…

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Tags: Marketing Strategy, Marketing Communications, Social Media

My previous article discussed how blogs and social media are key business school marketing activities that involve permission marketing, a term coined by author Seth Godin featured in this image above. Here are three additional marketing activities that MBA programs should consider using permission marketing to engage prospective students: 

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Tags: Barbara Coward, Admissions, Marketing Strategy, Lead Nurturing, Webinars, Videos

I have nothing against Kay Jewelers. I mean, how could a girl not like diamonds?

I was in the middle of a time-sensitive lead nurturing email for a client and I needed to stay focused. I was also up against another imminent deadline involving a university website project.

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Tags: Barbara Coward, Admissions, Marketing Strategy, Social Media, Blogs

Our longtime mail carrier, Rocky, has been hunched over these past few weeks during his daily route. And with good reason. Every day I open the mailbox, it’s stuffed to the rim with catalogs. I know that we’re in the midst of holiday season, but isn’t the world supposed to be digital now?

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Tags: Barbara Coward, Admissions, Marketing Strategy, Marketing Communications

Sooner or later it was bound to happen. The more frequently you place your business card in a fishbowl drawing, the more likely it is that you will eventually win something - someday. And so it was that I received two “free” nights at a timeshare in Virginia thanks to a random drawing at Applebee's.

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Tags: Barbara Coward, Admissions, Marketing Strategy, Information Sessions