Evidence-Based Innovation Blog

10 Lessons MBA Recruiters Can Learn from Timeshare Sales Techniques

Posted on Nov 20, 2013 2:03:00 PM

Sooner or later it was bound to happen. The more frequently you place your business card in a fishbowl drawing, the more likely it is that you will eventually win something - someday. And so it was that I received two “free” nights at a timeshare in Virginia thanks to a random drawing at Applebee's.

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Tags: Barbara Coward, Admissions, Marketing Strategy, Information Sessions

The End of Summer for Higher Education Marketing: A Tribute

Posted on Sep 4, 2013 10:26:00 AM

As an avid sun worshipper, I am never a big fan of Labor Day. Sure, it’s always great to have a 3-day holiday weekend, but it also signals the end of summer and my weekend outdoor “office” where I catch up on industry reading – and a fashion magazine or two – at our neighborhood swim club.

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Tags: Barbara Coward, Marketing Strategy

MBA Information Sessions: What is Your Dream?

Posted on Aug 28, 2013 3:00:00 PM

On this momentous day 50 years ago, Martin Luther King, Jr. delivered his famous “I Have a Dream” speech to a crowd of 250,000 people gathered on the National Mall in Washington, D.C.

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Tags: Barbara Coward, Admissions, Marketing Strategy

MBA Marketing Strategies from the New Billionaire “Paper Boy”

Posted on Aug 15, 2013 9:50:00 AM

Last week, one of the most venerable and established newspapers in the country, the 136-year-old Washington Post, created headlines of its own when it announced that it was being sold after 80 years of Graham family control to the ultimate business disrupter, Amazon CEO Jeff Bezos.

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Tags: Barbara Coward, Admissions, Marketing Strategy

MBA Information Sessions Fit for a Future King

Posted on Jul 30, 2013 10:55:00 AM

In the weeks leading up to the birth of HRH Prince George of Cambridge, reporters from all over the world camped out in front of St. Mary’s hospital in London in anticipation of a very special and historic “information session” – the kind that only comes around every 30 years or so. Royal watchers wanted to know:  When would the bundle of joy arrive? Would it be a prince or princess? How much would he or she weigh? 

It was a closely-watched, celebrated milestone for the British monarchy. It was also a jolly good lesson for business schools on how to build brand excitement. Without further ado, here are some regally-inspired ideas for your next MBA information session.

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Tags: Barbara Coward, Admissions, Marketing Strategy