--- title: Evidence-based Innovation | Open-Ended Questions description: Open-Ended Questions | A market research blog focused on how to utilize evidence-based management to drive improvement and innovation within organizations. --- [![MBA Lifecycle Survey Suite](https://www.mbalifecycle.com/hs-fs/file-2121422720-gif/images/Percept_Research_logo_300_noslogan-1.gif "MBA Lifecycle Survey Suite")](https://www.mbalifecycle.com/) Search this site on Google Search Google # Evidence-Based Innovation Blog ## [When to Choose Open or Close-Ended Questions](https://www.mbalifecycle.com/blog/when-to-choose-open-or-close-ended-questions) Posted on Jun 7, 2016 10:00:00 AM - [Tweet](https://twitter.com/share) [![](https://www.mbalifecycle.com/hubfs/images/Open_Closed.png) ](https://www.mbalifecycle.com/blog/when-to-choose-open-or-close-ended-questions) Designing an engaging questionnaire is one of the first steps in conducting a research study. To do so, researchers ask themselves what type of questions are the best to ask. The answer is that it depends – on what researchers are trying to learn from the survey, who they are recruiting to participate, and how much the respondents and researchers themselves know about the survey topic. The sections that follow explain open- and close-ended questions, offer some of their benefits and drawbacks, and provide recommendations on how to incorporate these question formats into business school stakeholder surveys. 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