Evidence-Based Innovation Blog

Why Permission Marketing is a Prospective MBA Student’s Best Friend: Blogs & Social Media

Posted on May 13, 2014 3:00:00 PM

I have nothing against Kay Jewelers. I mean, how could a girl not like diamonds?

I was in the middle of a time-sensitive lead nurturing email for a client and I needed to stay focused. I was also up against another imminent deadline involving a university website project.

Read More

Tags: Barbara Coward, Admissions, Marketing Strategy, Social Media, Blogs

MBA Referral Programs to Make Applications Multiply like Rabbits

Posted on Mar 27, 2012 9:15:00 AM

Easter is a beloved holiday for springtime enthusiasts with its images of pastel bonnets, confectionary baskets, and garden bunnies.  It is also signals the height of MBA recruitment season for many business school admissions officers.  In today’s highly competitive market, finding the most qualified MBA candidates can seem a lot like hunting for hidden Easter eggs.  Here are five ways to create an MBA referral program so your applications multiply like rabbits.

Read More

Tags: Barbara Coward, Blogs, Referral Programs

Four Lucky Clover Tips to Enhance MBA Marketing Communications

Posted on Mar 13, 2012 8:15:00 AM

St. Patrick’s Day is just around the corner heralding the approach of spring and a time of year when thoughts turn to renewal.  As daffodils and cherry blossoms begin to bloom, it’s the ideal opportunity to do some spring cleaning of your business school marketing collateral. Here are four “lucky clover” tips based on this favorite Irish holiday to ensure your MBA marketing communications are sprouting new prospects year round:

Read More

Tags: Barbara Coward, Marketing Communications, Blogs