Evidence-Based Innovation Blog

Business School Qualitative Research: How many people should you interview?

Posted on Feb 9, 2011 9:15:00 AM

Core to the success of a higher education market research study is method of sampling -- a sample is a group of people drawn at random from all those people who are in your chosen market. If a researcher does not design the right sampling plan, then the research results will likely be inaccurate; thus, the right design is a key, first critical step in defining a research study.

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Tags: Dinesh Mathew, Qualitative Research, In-depth Interviews, Sample Size