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title: Evidence-based Innovation | Sample Size
description: Sample Size | A market research blog focused on how to utilize evidence-based management to drive improvement and innovation within organizations.
---

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# Evidence-Based Innovation Blog

## [Business School Qualitative Research: How many people should you interview?](https://www.mbalifecycle.com/blog/bid/53255/Business-School-Qualitative-Research-How-many-people-should-you-interview)

 Posted on Feb 9, 2011 9:15:00 AM

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[![](https://www.mbalifecycle.com/hs-fs/hub/80674/file-15718325-jpg/images/how_many_people_talk_to.jpg) ](https://www.mbalifecycle.com/blog/bid/53255/Business-School-Qualitative-Research-How-many-people-should-you-interview)

Core to the success of a higher education market research study is method of sampling -- a sample is a group of people drawn at random from all those people who are in your chosen market. If a researcher does not design the right sampling plan, then the research results will likely be inaccurate; thus, the right design is a key, first critical step in defining a research study.

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