My previous article discussed how blogs and social media are key business school marketing activities that involve permission marketing, a term coined by author Seth Godin featured in this image above. Here are three additional marketing activities that MBA programs should consider using permission marketing to engage prospective students:
Evidence-Based Innovation Blog
Why Permission Marketing is a Prospective MBA Student’s Best Friend 2: Webinars, Videos, Lead Nurturing
Tags: Barbara Coward, Admissions, Marketing Strategy, Lead Nurturing, Webinars, Videos
I have nothing against Kay Jewelers. I mean, how could a girl not like diamonds?
I was in the middle of a time-sensitive lead nurturing email for a client and I needed to stay focused. I was also up against another imminent deadline involving a university website project.Read More
Tags: Barbara Coward, Admissions, Marketing Strategy, Social Media, Blogs
Our longtime mail carrier, Rocky, has been hunched over these past few weeks during his daily route. And with good reason. Every day I open the mailbox, it’s stuffed to the rim with catalogs. I know that we’re in the midst of holiday season, but isn’t the world supposed to be digital now?
Tags: Barbara Coward, Admissions, Marketing Strategy, Marketing Communications
Sooner or later it was bound to happen. The more frequently you place your business card in a fishbowl drawing, the more likely it is that you will eventually win something - someday. And so it was that I received two “free” nights at a timeshare in Virginia thanks to a random drawing at Applebee's.
Tags: Barbara Coward, Admissions, Marketing Strategy, Information Sessions
On this momentous day 50 years ago, Martin Luther King, Jr. delivered his famous “I Have a Dream” speech to a crowd of 250,000 people gathered on the National Mall in Washington, D.C.