Evidence-Based Innovation Blog

MBA Information Sessions: What is Your Dream?

Posted on Aug 28, 2013 3:00:00 PM

On this momentous day 50 years ago, Martin Luther King, Jr. delivered his famous “I Have a Dream” speech to a crowd of 250,000 people gathered on the National Mall in Washington, D.C.

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Tags: Barbara Coward, Admissions, Marketing Strategy

MBA Marketing Strategies from the New Billionaire “Paper Boy”

Posted on Aug 15, 2013 9:50:00 AM

Last week, one of the most venerable and established newspapers in the country, the 136-year-old Washington Post, created headlines of its own when it announced that it was being sold after 80 years of Graham family control to the ultimate business disrupter, Amazon CEO Jeff Bezos.

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Tags: Barbara Coward, Admissions, Marketing Strategy

MBA Information Sessions Fit for a Future King

Posted on Jul 30, 2013 10:55:00 AM

In the weeks leading up to the birth of HRH Prince George of Cambridge, reporters from all over the world camped out in front of St. Mary’s hospital in London in anticipation of a very special and historic “information session” – the kind that only comes around every 30 years or so. Royal watchers wanted to know:  When would the bundle of joy arrive? Would it be a prince or princess? How much would he or she weigh? 

It was a closely-watched, celebrated milestone for the British monarchy. It was also a jolly good lesson for business schools on how to build brand excitement. Without further ado, here are some regally-inspired ideas for your next MBA information session.

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Tags: Barbara Coward, Admissions, Marketing Strategy

What business schools can learn from the 10 "buzziest" brands

Posted on Jul 16, 2013 11:50:00 AM

In a recent YouGov BrandIndex survey, 600,000 American consumers were asked their perceptions of brands to determine which ones had the best reputations.

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Tags: Barbara Coward, Admissions, Marketing Strategy

3 MBA Recruitment Lessons Oprah Shared at Harvard

Posted on Jun 18, 2013 9:30:00 AM


It has been a stratospheric rise for the former daytime queen of talk show. From humble beginnings and hardship, Oprah went on to achieve super-stardom as the world’s most powerful celebrity – not to mention a net worth of $2.7 billion. But perhaps her most shining moment came on a bright day last month when the media mogul addressed graduates at Harvard University's 362nd commencement. And here in Harvard Yard she pauded at the incredible awesomeness of it all. 

“Oh my goodness.  I'm at HAAAARVARD!  Not too many girls from rural Mississippi have made it all the way here to Cambridge. ... I consider today to be a defining milestone..."

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Tags: Barbara Coward, Admissions, Marketing Strategy