Turning Insight Into Action
Percept Research offers unparalleled depth of data, best practices, and management consulting derived from our relationships with over 250 business schools. Our Custom Research and Consulting Services offer guidance for business school leaders in areas such as increasing operational efficiency and containing costs, improving recruiting and retention, and developing new degree programs. We help institutions stay ahead and grow through stakeholder-centered innovation.
How do we do it?
Our consultants will work with you one-on-one, or with a small group, to help you to arrive at viable solutions that fit with your school's mission and strategy. These engagements are customized to your institution's unique needs, leveraging our unique combination of in-depth industry knowledge and market expertise.
Why engage Percept Research?
Percept Research consultants have decades of experience in every aspect of the delivery of graduate management programs, using data-driven, collaborative approaches to assess your challenges and devise the most effective and efficient strategies. The administrative and faculty experience of our consultant team will be leveraged to advocate for change so you can create buy-in and unify your colleagues around those strategies.
How can we help?
These consulting engagements extend our unmatched market knowledge by providing guidance and insight to institutions looking to overcome strategic and tactical challenges, pursue growth opportunities, and increase operational efficiencies. These services include, but are not limited to:
- Influential Testimonial Development
Testimonials are such an invaluable part of a business school's marketing strategy. Yet, it's much more than simply obtaining a quote from a student or alumni. It's about creating a powerful message that is authentic, meaningful, and relatable. It involves asking the right questions and carefully combing through the responses to get to the essence of what truly matters for the prospect. We can help you craft compelling and concise testimonials from a range of stakeholders that influence MBA prospects to take action and make your business school stand out from the competition.
- Information Sessions Optimization
Improve one of your most important recruitment channels and drive more applications to your program. We offer a number of services to strengthen the marketing and improve results of your information sessions. Our consulting services can help boost attendance and generate more applications from your sessions.
- Lead Nurturing
Only a fraction of your leads will matriculate during this recruiting season. The rest may forget you if you miss the opportunity to develop a relationship with them. A good lead nurturing program cultivates a close personal connection so your school is top of mind when a candidate is ready to apply.
- Marketing Communications
How do you reach your target market of students in an information saturated world? We can help you develop innovative strategies to ensure your marketing and communication efforts generate the greatest possible impact. From marketing plans and email campaigns, to brochure development and web analytics, we can provide you innovative outreach strategies that increase application volume and yields rates.
- Media Rankings Management
Rankings influence brand perceptions and positioning. We can advise which rankings are the best to pursue for your program and help with managing the data collection for the required surveys providing you with valuable time savings.
- Referral Programs Development
Are you looking to increase the number of applications to your program? We can help you design and implement a comprehensive referral program that taps into the extensive and powerful network of people who know your program best: current students, alumni, faculty, administrators, and corporate leaders in your business community.
Are you seeking improve the student experience with heightened engagement? We can help you design and establish programs to enrich the student experience while establishing operational approaches to sustain a culture of strong student engagement.
- Social Media Strategy
Social media has become one of the most impactful and cost effective tools for communicating with prospective students. We can help develop a social strategy that reaches your target audiences and delivers efficient and measurable results.
Our approach weaves together research and consulting to help your institution develop transformational marketing and operational strategies that help you dramatically improve revenues, profits, and brand equity. We would appreciate the opportunity to serve as your partner to promote your growth and leadership in a competitive marketplace.