Evidence-Based Innovation Blog

Percept Research Presents Northeast Regional Executive MBA Trends

Posted on Mar 18, 2014 9:53:00 AM

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Brian Mahoney and Barbara Coward EMBAC NE Regional 2Barbara Coward and Brian Mahoney of Percept Research, attended the Executive MBA Council Northeast regional meeting. The University of Pennsylvania Wharton School hosted over 80 attendees at the meeting from March 3-4, 2014.

The regional meeting included several sessions covering topics such as “Admissions from 30,000 feet,” “Using Springboard as a focal point for discussing student goals,” and “Northeast EMBA Programs in the Blended Learning Space.” 

It also featured keynote addresses from Wharton faculty including Dr. Peter Cappelli who shared his research on “Education and the Job Market.” Dr. Cappelli revealed statistics on changes in employment patterns, which have implications for the EMBA industry. 

Brian Mahoney (Percept Research Managing Partner) also led a session covering northeast regional EMBA trends and recent updates to the firm’s MBA Lifecycle Survey Suite

Brian Mahoney presenting EMBAC NE RegionalBrian Mahoney leading regional trends session

The key business school metrics discussed were collected in the Executive MBA Council's 2013 Membership Program Survey and from the MBA Student Entry and MBA Student Exit Surveys managed by Percept Research. The session included an interactive discussion on the drivers of the trends and how EMBA programs are adapting to the market including the growing use of social media to reach prospective students.

In fact, conference participants leveraged the power of social media to share conference takeaways using the hashtag #EMBA14NE. During Mr. Mahoney’s session, the Wharton EMBA tweeted “metrics, metrics, metrics…use data and trends to drive your EMBA strategies.”

Mr. Mahoney encouraged the attendees to complete the council’s 2014 Membership Program Survey this spring and participate in the firm’s MBA Student Exit Survey before June 30.

The annual EMBA Council Membership Program Survey reveals regional and worldwide trends and helps empower the association as the voice of the EMBA industry. The survey also drives the online directory of member programs provided by the council. 

Enjoying Philly cheese steak EMBAC NE RegionalBarbara Coward, Diane Sharp, Greg Hubbell, and Gary Nelson enjoying a group dinner

Percept Research serves as the research partner to the Executive MBA Council. The mission of Executive MBA Council is to educate, network and inform. The council both captures and disseminates valuable industry data to member schools, the media, and the corporate sector.

Percept Research also conducts higher education market research and communications consulting for over 220 business schools worldwide. Consulting engagements include new program feasibility studies, brand positioning, student lifecycle assessments, and messaging strategy.

The weather in Philadelphia called for cold rain and snow, but conference participants warmed up during an optional “Taste of Philly Food Tour” which provided an opportunity to get to know colleagues better and visit famous landmarks in the “City of Brotherly Love.”

Wharton umbrella in the rain

Check out more images from the meeting on the Percept Research Facebook page.

Topics: Barbara Coward, Brian Mahoney, Executive MBA Council, Conference