Evidence-Based Innovation Blog

Percept Research released an updated format for the Executive Summary report offering available to participants in the MBA Lifecycle surveys. The Executive Summary is a timesaving and powerful tool for MBA program leadership providing a concise analysis of key findings with analyst commentary. Within this report, Percept Research analysts dissect internal trends coupled with Key Driver Analyses along with comparisons to industry norms and the program peers to provide an assessment on the brand health and delivery of the MBA program.

Percept Research, the leading provider of MBA student and alumni satisfaction assessments for business schools worldwide, is pleased to announce a significant update to the firm’s popular MBA Student Exit Survey. 

The questionnaire for the 2013-14 fielding year has been revised to reduce the overall interview length for graduating students while adjusting the managerially-actionable metrics to help guide business schools in their continuous improvement efforts. This update is reflected in each of the instruments specifically designed for full-time, part-time, and executive MBA programs as well as specialized masters programs.

The MBA Student Exit questionnaire revisions include:

If you are planning to conduct a non-degree or GME satisfaction survey, it is important to do everything you can to boost your response rate to minimize cost and speed up the turnaround time. This is one of a series of articles to provide tips and tricks to help you get the best possible response rate from your business school market research.

If you are planning to conduct a business school stakeholder survey, it is important to do everything you can to boost your response rate to minimize cost and speed up the turnaround time. This is one of a series of articles to provide tips and tricks to help you get the best possible response rate from your business school market research.

If you are planning to conduct a non-degree or GME satisfaction survey, it is important to do everything you can to boost your response rate to minimize cost and speed up the turnaround time. This is one of a series of articles to provide tips and tricks to help you get the best possible response rate from your business school market research.