Evidence-Based Innovation Blog

Percept Research Innovates MBA Market Research Offerings via UserVoice

Posted on Oct 11, 2010 10:36:00 AM

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We love your feedback!  

Over the course of the past seven years, we have had phone calls, email exchanges and in-person discussions with many of you about what you want from our MBA market research tools. Your input was the driving force behind our revamped Competitive Intelligence Reports for the MBA Student Entry Survey and MBA Student Exit Survey last year. And since that update, we have not stopped enhancing our offerings. We recently added a new Alumni Engagement Interest Summary to our MBA Student Exit Survey reports.

We want to continually expand the conversation and keep listening. That is why we are happy to announce that Percept Research is integrating UserVoice into our websites and user portals. UserVoice is a tool that enables users to post their suggestions for new features, vote on ideas and keep track of the features our team is developing for future releases.  

UserVoice is easy to use - click the "feedback" tab on our website or directly access with http://feedback.perceptresearch.com

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UserVoice is a web-based tool which allows you to submit suggestions on what you think should be added (or modified) to the Percept Research's offerings. It also allows you to vote on the suggestions which are most important to your organization. This voting process will directly impact how we prioritize our efforts to improve our products.  

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We choose this platform because it is designed to make posting ideas and suggestions quick and easy. The feedback submission is combined with a clever search that let you know that you might be posting a duplicate idea. Currently, we have developed open forums for each of our offerings with the MBA Lifecycle Survey Suite as well as a General forum for comments about our other MBA market research initiatives. 

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If you have any questions on UserVoice and how we are using it for the MBA Lifecycle Survey Suite, please contact support@perceptresearch.com. We look forward to your continued feedback and suggestions.  

Thank you -- your input drives our innovation!

By-line:

Brian Mahoney, author for this article, is a marketing research consultant and Managing Partner of Percept Research. Brian welcomes your questions and comments.

Topics: Brian Mahoney, User Community