Starting in 2010, Percept Research is offering a new value-add deliverable to participating programs in the firm's MBA Student Exit Study called the Alumni Engagement Interest Summary. Within the Student Exit survey, graduating students are asked if they have interest in future participation with the MBA program as alumni in a range of areas such as a guest speaker, mentorship, offering internship, assist with information sessions, etc.
The Alumni Engagement Interest Summary provides a tabular listing of students who indicated interest in assisting with the program along with their preferences. The summary is provided as a separate actionable report so MBA directors can reference for future alumni engagement with the MBA program.
Download a fictional example of the Alumni Engagement Interest Summary by clicking the image below.
This new report will be delivered to MBA programs participating in the 2009-10 MBA Student Exit Survey in August. For the 2010-11 fielding year, this summary will provided to individual MBA programs within two weeks of completing the survey. The 2010-11 MBA Student Exit Survey fields from July 1, 2010 to June 30, 2011.
Brian Mahoney, author for this article, is a marketing research consultant and Managing Partner of Percept Research. Brian welcomes your questions and comments.