It's the Triple Crown and they're off....
Amidst a spectacular parade of whimsical head wear, horse fans are cheering their favorites during each leg of the 2012 Triple Crown.
Meanwhile, MBA admissions officers and MBA program directors are in a race of their own as they round the corner to the start of the academic year in September. The next few months can feel like a tight race to the finish line to meet enrollment targets, so what is your MBA marketing strategy in this home stretch?
During this busy season, there are a number of resources that you turn to for help with MBA recruitment and business school marketing ideas to optimize your numbers in the next critical few months. Examples include:
Program and Admissions Directors of other MBA programs (full-time, part-time, executive) in your business school.
Admissions and marketing colleagues of other graduate programs (education, law, etc..) in your university.
Colleagues in other MBA programs. Why not post a question in other forums such as the EMBA Council Linkedin Group, GMAC School Professionals Linkedin Group, or the Higher Education Public Relations & Marketing Group?
External marketing consultancy services.
There are plenty of ideas to increase your numbers this year. The challenge may just be finding the time for additional marketing activities when there’s already so much on the plate. There's the file reading, interviewing applicants, preparing for admissions committee meetings, sending out acceptance letters, securing deposits - not to mention all the operational projects such as organizing residencies, finalizing class schedules, and putting finishing touches for the first day of classes. It's enough to make you want to reach for a mint julep – or two!
Instead, why don't you tap into your vast network for help? You are not alone on the recruitment race track. My bet is that you can find some great ideas to market your MBA program so you can win the trophy of a full class this September.
Barbara Coward, author of this article, is a marketing communications consultant at Percept Research. Barbara welcomes your questions and comments.