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The End of Summer for Higher Education Marketing: A Tribute

Higher Education marketing

As an avid sun worshipper, I am never a big fan of Labor Day. Sure, it’s always great to have a 3-day holiday weekend, but it also signals the end of summer and my weekend outdoor “office” where I catch up on industry reading – and a fashion magazine or two – at our neighborhood swim club.

MBA Information Sessions: What is Your Dream?

MBA Information Session Strategies

On this momentous day 50 years ago, Martin Luther King, Jr. delivered his famous “I Have a Dream” speech to a crowd of 250,000 people gathered on the National Mall in Washington, D.C.

MBA Marketing Strategies from the New Billionaire “Paper Boy”

MBA Recruitment Strategies

Last week, one of the most venerable and established newspapers in the country, the 136-year-old Washington Post, created headlines of its own when it announced that it was being sold after 80 years of Graham family control to the ultimate business disrupter, Amazon CEO Jeff Bezos.

Percept Research Updates MBA Student Exit Survey Questionnaire

MBA student exit questionnaire update

Percept Research, the leading provider of MBA student and alumni satisfaction assessments for business schools worldwide, is pleased to announce a significant update to the firm’s popular MBA Student Exit Survey

MBA Information Sessions Fit for a Future King

mba information sessions

In the weeks leading up to the birth of HRH Prince George of Cambridge, reporters from all over the world camped out in front of St. Mary’s hospital in London in anticipation of a very special and historic “information session” – the kind that only comes around every 30 years or so. 

What business schools can learn from the 10 "buzziest" brands

MBA Enrollment Strategies

In a recent YouGov BrandIndex survey, 600,000 American consumers were asked their perceptions of brands to determine which ones had the best reputations.

3 MBA Recruitment Lessons Oprah Shared at Harvard

MBA Marketing and Recruitment Consulting

It has been a stratospheric rise for the former daytime queen of talk show.  From humble beginnings and hardship, Oprah went on to achieve super-stardom as the world’s most powerful celebrity – not to mention a net worth of $2.7 billion.  But perhaps her most shining moment came on a bright day last month when the media mogul addressed graduates at Harvard University's 362nd commencement.  And here in Harvard Yard she pauded at the incredible awesomeness of it all. 

Social media marketing: Show your true colors to MBA prospects

Social Media Branding Blog

We call it “social” media, but make no mistake.  It’s business.  And that’s certainly the case for 87% of Fortune 100 companies who use social media to engage with customers.   

Business School Innovation with Continuous Curricular Renewal

butterfly image Continuous Curricular Renewal MBA Innovation 500

Episodic curricular renewal remains the norm among most business schools. Continuous curricular review and renewal is an option, yet few business school leaders have adopted this approach. In an article appearing in MBA Innovation, a publication of the MBA Roundtable, I suggested a model for achieving continuous business school curricular innovation and renewal in an effort to shift the time to market for curricular innovation from years to weeks or months.

Want to attract more MBA candidates? Stimulate their lizard brains!

describe the image

There are a lot of headlines coming out of Washington D.C. lately, but you could say the most important revelation for business school recruiters and marketers took place last week in a hotel conference room in our nation’s capital. 

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