For many years, MBA recruitment fairs have served as a valuable marketing channel for business schools. It is a great way to meet and build relationships with prospects. However, MBA admissions officers have increasingly wondered about the cost/benefit with more miles to cover throughout the world and fewer resources back at home. For starters, there are registration fees, travel expenses, and the shipping costs of marketing materials. At the same time, the fairs can often pay for themselves with just one matriculated candidate – not to mention the added ROI of business school brand awareness.