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MBA Evidence-Based Innovation

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Percept Research Updates MBA Student Exit Survey Questionnaire

 
MBA student exit questionnaire update

Percept Research, the leading provider of MBA student and alumni satisfaction assessments for business schools worldwide, is pleased to announce a significant update to the firm’s popular MBA Student Exit Survey

MBA Information Sessions Fit for a Future King

 
mba information sessions

In the weeks leading up to the birth of HRH Prince George of Cambridge, reporters from all over the world camped out in front of St. Mary’s hospital in London in anticipation of a very special and historic “information session” – the kind that only comes around every 30 years or so. 

What business schools can learn from the 10 "buzziest" brands

 
MBA Enrollment Strategies

In a recent YouGov BrandIndex survey, 600,000 American consumers were asked their perceptions of brands to determine which ones had the best reputations.

3 MBA Recruitment Lessons Oprah Shared at Harvard

 
MBA Marketing and Recruitment Consulting

It has been a stratospheric rise for the former daytime queen of talk show.  From humble beginnings and hardship, Oprah went on to achieve super-stardom as the world’s most powerful celebrity – not to mention a net worth of $2.7 billion.  But perhaps her most shining moment came on a bright day last month when the media mogul addressed graduates at Harvard University's 362nd commencement.  And here in Harvard Yard she pauded at the incredible awesomeness of it all. 

Social media marketing: Show your true colors to MBA prospects

 
Social Media Branding Blog

We call it “social” media, but make no mistake.  It’s business.  And that’s certainly the case for 87% of Fortune 100 companies who use social media to engage with customers.   

Business School Innovation with Continuous Curricular Renewal

 
butterfly image Continuous Curricular Renewal MBA Innovation 500

Episodic curricular renewal remains the norm among most business schools. Continuous curricular review and renewal is an option, yet few business school leaders have adopted this approach. In an article appearing in MBA Innovation, a publication of the MBA Roundtable, I suggested a model for achieving continuous business school curricular innovation and renewal in an effort to shift the time to market for curricular innovation from years to weeks or months.

Want to attract more MBA candidates? Stimulate their lizard brains!

 
describe the image

There are a lot of headlines coming out of Washington D.C. lately, but you could say the most important revelation for business school recruiters and marketers took place last week in a hotel conference room in our nation’s capital. 

MBA Marketing Strategies from The Great Gatsby

 
Great Gatsby Image

Fans of F. Scott Fitzgerald’s The Great Gatsby frolicked by the millions to see the latest Hollywood adaption of this classic Jazz Age novel.  This lavish drama roared like its depicted decade to exceed box office expectations on opening weekend.  It's no surprise.  The previews showcased glitz and glamour, sumptuous costumes, and the always debonaire DiCaprio portraying the mysterious millionaire. 

How to Craft MBA Lead Nurturing Campaigns

 
MBA Lead Nurturing Campaigns

Last weekend I stopped by my local Williams-Sonoma store on the day they were hosting an artisans’ market.  It was a clever marketing strategy to generate foot traffic during a slow time of year and help local producers boost brand awareness.

Cupcakes and MBA Candidates

 
Cupcakes Blog

One afternoon I stopped in a friend’s company for an impromptu visit just as freshly-baked cupcakes arrived for an afternoon treat.  There’s nothing like confectionary delights to bring employees (including the CEO) out of their offices, and it provided the opportunity to chat with a talented team member who is just starting to think about going back to school for an MBA. 

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