Custom Market Research
Percept Research offers unparalleled depth of data, best practices, and management consulting derived from our relationships with over 250 business schools. Our Custom Research and Consulting Services offer guidance for business school leaders in areas such as increasing operational efficiency and containing costs, improving recruiting and retention, and developing new degree programs. We help institutions stay ahead and grow through stakeholder-centered innovation.
How do we do it?
Our consultants will work with you one-on-one, or with a small group, to help you to arrive at viable solutions that fit with your school's mission and strategy. These engagements are customized to your institution's unique needs, leveraging our unique combination of in-depth industry knowledge and market expertise.
Why engage Percept Research?
Percept Research consultants have decades of experience in every aspect of the delivery of graduate management programs, using data-driven, collaborative approaches to assess your challenges and devise the most effective and efficient strategies. The administrative and faculty experience of our consultant team will be leveraged to advocate for change so you can create buy-in and unify your colleagues around those strategies.
How can we help?
These custom research engagements couple our unmatched market knowledge coupled with market research expertise. These services include:
- Admissions Funnel Assessment
Attract prospective students even more effectively and efficiently. With our proven model for application pipeline review, we generate recommendations that help you fine-tune your outreach and messaging strategies. Whether you want to engage new audiences or enhance relationship-building with students from your base audience, we can deliver insights so your admissions funnel flows and fulfills your strategic goals.
- In-Depth Interviews
Learn in detail how people in your target audience think and feel about your brand and services, and hear from them in their own words. Particularly with privacy concerns or sensitive topics, in-depth interviews help you gain insight on vital decision-making points in your stakeholders’ evaluation processes, nuances behind the word-of-mouth around your brand, or hidden issues behind your business-critical questions.
- Focus Groups
Use the power of group dynamics to brainstorm with stakeholders over new product offerings, pre-test messaging or product concepts, or uncover hidden issues around customer satisfaction. By bringing people together for group discussion, we learn about commonalities or differences in opinion or feeling within particular populations — and we learn these things in the words of the participants themselves.
- Online Discussion Boards
Online discussion boards provide the opportunity to collect finite data points as well as qualitative insight. While the final report includes intensive verbatims (collected in the participant’s own hand), perspectives may be quantified. In addition, a variety of research instruments previously reserved for quantitative methods may be utilized with these platforms.
Our approach weaves together research and consulting to help your institution develop transformational marketing and operational strategies that help you dramatically improve revenues, profits, and brand equity. We would appreciate the opportunity to serve as your partner to promote your growth and leadership in a competitive marketplace.