Percept Research offers unparalleled depth of data, best practices, and management consulting derived from our relationships with over 200 business schools.  Our Consulting Services offer guidance for business school leaders in areas such as increasing operational efficiency and containing costs, improving recruiting and retention, and developing new degree programs.  We help institutions stay ahead and grow through stakeholder-centered innovation.

How do we do it?

Our consultants will work with you one-on-one, or with a small group, to help you to arrive at viable solutions that fits with your school's mission and strategy.  These consulting engagements are customized to your institution's unique needs, leveraging our unique combination of in-depth industry knowledge and market expertise.
 
Why engage Percept Research?

Percept Research consultants have decades of experience in every aspect of the delivery of MBA programs, using data-driven, collaborative approaches to assess your challenges and devise the most effective and efficient strategies.  The administrative and faculty experience of our consultant team will be leveraged to advocate for change so you can create buy-in and unify your colleagues around those strategies.

How can we help?

These consulting engagements extend our unmatched market knowledge by providing guidance and insight to institutions looking to overcome strategic and tactical challenges, pursue growth opportunities, and increase operational efficiencies.  These services include:

• Prospective Student Information Sessions

• Improve one of your most important recruitment channels and drive more applications to your program.  We offer a number of services to strengthen the marketing and improve results of your information sessions.  Our consulting services can help boost attendance and generate more applications from your sessions.  

• Business School Media Rankings

• Rankings influence brand perceptions and positioning.  We can advise which rankings are the best to pursue for your program and help with managing the data collection for the required surveys providing you with valuable time savings.

• Marketing Communications

• How do you reach your target market of students in an information saturated world?  We can provide you with innovative communication outreach strategies for blogging, website, brochures, video testimonials and corporate presentations to help increase application volume and improve yields.

• Business School Referral Programs

• Are you looking to increase the number of applications to your program? We can help you design and implement a comprehensive referral program that taps into the extensive and powerful network of people who know your program best: current students, alumni, faculty, administrators, and corporate leaders in your business community.

• MBA Lead Nuturing

• Only a fraction of your leads will matriculate during this recruiting season.  The rest may forget you if you miss the opportunity to develop a relationship with them.  A good lead nurturing program cultivates a close personal connection so your school is top of mind when a candidate is ready to apply.

• Focus Groups

• Use the power of group dynamics to brainstorm with stakeholders over new product offerings, pre-test messaging or product concepts, or uncover hidden issues around customer satisfaction. By bringing people together for group discussion, we learn about commonalities or differences in opinion or feeling within particular populations—and we learn these things in the words of the participants themselves.

• In-Depth Interviews

• Learn in detail how people in your target audience think and feel about your brand and services, and hear from them in their own words. Particularly with privacy concerns or sensitive topics, in-depth interviews help you gain insight on vital decision-making points in your stakeholders’ evaluation processes, nuances behind the word-of-mouth around your brand, or hidden issues behind your business-critical questions.

• Social Media
• Lead Generation
• New Program Development

Our approach weaves together research and consulting to help your institution develop transformational marketing and operational strategies that help you dramatically improve revenues, profits, and brand equity.  We would appreciate the opportunity to serve as your partner to promote your growth and leadership in a competitive marketplace.