Capture Actionable Insights During the MBA Lifecycle

Percept Research is a global leader in benchmarking assessments specifically tailored to graduate management education. The insights from our MBA Lifecycle Survey Suite drive continuous improvement and support accreditation efforts of full-time MBA, part-time MBA, and executive MBA programs as well as specialized masters programs.

We offer robust student and alumni assessments in modules to better position your program at each stage of the MBA Lifecycle:



MBA Student Entry Survey

Enhance marketing strategies and strengthen  admissions process with feedback from incoming students.
Learn more



MBA Student Midterm Survey

Evaluate the operational program delivery while students are in the program. 
Learn more



MBA Student Exit Survey

Measure institutional effectiveness, learning outcomes, and program satisfaction from graduating students.
Learn more



MBA Alumni Survey

Reconnect and track alumni learning outcomes and MBA return on investment over time.  
Learn more

Percept 10th Anniversary Logo FINAL RGB 250px

MBA Lifecycle brochure

Featured Clientsbusiness school logo animated imator


Students’ needs and perceptions change over time — our actionable surveys are designed to measure that change and reveal areas of improvement as well as demonstrate assurance of learning and business school return on investment. These surveys can be engaged individually or all together for the longest lasting impact.

Because students enter and exit programs at different stages during the year, the fielding of these surveys are tailored to the timing of your program format.

Contact us to make more immediate and intelligent decisions regarding your program to stay ahead of your competition and to position your school as a leader in each phase of the student lifecycle.