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MBA Evidence-Based Innovation

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Why Permission Marketing is a Prospective MBA Student’s Best Friend: Webinars, Videos, Lead Nurturing

 
Permission Marketing Seth quote


I recently posted an article about my brand experience with a Kay Jewelers' call interrupting my busy work day and how this is a good example of how permission marketing should be utilized by business schools to engage with prospective MBA students. 

My previous article discussed how blogs and social media are key business school marketing activities that involve permission marketing, a term coined by author Seth Godin featured in this image above. Here are three additional marketing activities that MBA programs should consider using permission marketing to engage prospective students:


MBA Lifecycle Topline Summary Format Improved

 
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Percept Research is pleased to announce an improved format for the Topline Summary and Verbatim Summary reports that are provided in all of the MBA Lifecycle Survey Suite Decision Packages.

Why Permission Marketing is a Prospective MBA Student’s Best Friend: Blogs & Social Media

 
MBA marketing

I have nothing against Kay Jewelers. I mean, how could a girl not like diamonds?

Percept Research Presents Northeast Regional Executive MBA Trends

 
Brian Mahoney and Barbara Coward EMBAC NE Regional 2

Barbara Coward and Brian Mahoney of Percept Research, attended the Executive MBA Council Northeast regional meeting. The University of Pennsylvania Wharton School hosted over 80 attendees at the meeting from March 3-4, 2014.

From Sochi with Love: How Business Schools Can Engage MBA prospects

 
higher ed marketing

Let the games begin.

Percept Research Repositions MBA Lifecycle Survey Suite Pricing Plans

 
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Percept Research has published new 2013-14 pricing plans for its MBA Lifecycle Survey Suite, a complementary set of evidence-based decision tools to help business schools improve student and alumni satisfaction. This is the first time the firm has significantly revised the fee structure in over a decade of offering these surveys.

Percept Research Introduces Program Roadmap & Market Trends Report

 
Program Roadmap & Market Trends Report

The most popular report offering for our MBA Lifecycle Survey Suite has been renamed to better reflect the value and enhanced utility of this business school market research tool. The previous Competitive Intelligence Report (CIR) is now called the Program Roadmap & Market Trends Report (PRMTR).

Does Your MBA Marketing Look Like a Holiday Catalog?

 
Holiday Catalog Blog   Mailman

Our longtime mail carrier, Rocky, has been hunched over these past few weeks during his daily route. And with good reason. Every day I open the mailbox, it’s stuffed to the rim with catalogs. I know that we’re in the midst of holiday season, but isn’t the world supposed to be digital now?

10 Lessons MBA Recruiters Can Learn from Timeshare Sales Techniques

 
higher education marketing

Sooner or later it was bound to happen. The more frequently you place your business card in a fishbowl drawing, the more likely it is that you will eventually win something - someday. And so it was that I received two “free” nights at a timeshare in Virginia thanks to a random drawing at Applebee's.

Percept Research Announces Enhanced Executive Summary Format

 
ExecSumm Faculty Key Driver Map

Percept Research released an updated format for the Executive Summary report offering available to participants in the MBA Lifecycle surveys. The Executive Summary is a timesaving and powerful tool for MBA program leadership providing a concise analysis of key findings with analyst commentary. Within this report, Percept Research analysts dissect internal trends coupled with Key Driver Analyses along with comparisons to industry norms and the program peers to provide an assessment on the brand health and delivery of the MBA program.

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