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Percept Research Presents Northeast Regional Executive MBA Trends

 
Brian Mahoney and Barbara Coward EMBAC NE Regional 2

Barbara Coward and Brian Mahoney of Percept Research, attended the Executive MBA Council Northeast regional meeting. The University of Pennsylvania Wharton School hosted over 80 attendees at the meeting from March 3-4, 2014.

From Sochi with Love: How Business Schools Can Engage MBA prospects

 
higher ed marketing

Let the games begin.

Percept Research Repositions MBA Lifecycle Survey Suite Pricing Plans

 
decision packages 600

Percept Research has published new 2013-14 pricing plans for its MBA Lifecycle Survey Suite, a complementary set of evidence-based decision tools to help business schools improve student and alumni satisfaction. This is the first time the firm has significantly revised the fee structure in over a decade of offering these surveys.

Percept Research Introduces Program Roadmap & Market Trends Report

 
Program Roadmap & Market Trends Report

The most popular report offering for our MBA Lifecycle Survey Suite has been renamed to better reflect the value and enhanced utility of this business school market research tool. The previous Competitive Intelligence Report (CIR) is now called the Program Roadmap & Market Trends Report (PRMTR).

Does Your MBA Marketing Look Like a Holiday Catalog?

 
Holiday Catalog Blog   Mailman

Our longtime mail carrier, Rocky, has been hunched over these past few weeks during his daily route. And with good reason. Every day I open the mailbox, it’s stuffed to the rim with catalogs. I know that we’re in the midst of holiday season, but isn’t the world supposed to be digital now?

10 Lessons MBA Recruiters Can Learn from Timeshare Sales Techniques

 
higher education marketing

Sooner or later it was bound to happen. The more frequently you place your business card in a fishbowl drawing, the more likely it is that you will eventually win something - someday. And so it was that I received two “free” nights at a timeshare in Virginia thanks to a random drawing at Applebee's.

Percept Research Announces Enhanced Executive Summary Format

 
ExecSumm Faculty Key Driver Map

Percept Research released an updated format for the Executive Summary report offering available to participants in the MBA Lifecycle surveys. The Executive Summary is a timesaving and powerful tool for MBA program leadership providing a concise analysis of key findings with analyst commentary. Within this report, Percept Research analysts dissect internal trends coupled with Key Driver Analyses along with comparisons to industry norms and the program peers to provide an assessment on the brand health and delivery of the MBA program.

The End of Summer for Higher Education Marketing: A Tribute

 
Higher Education marketing

As an avid sun worshipper, I am never a big fan of Labor Day. Sure, it’s always great to have a 3-day holiday weekend, but it also signals the end of summer and my weekend outdoor “office” where I catch up on industry reading – and a fashion magazine or two – at our neighborhood swim club.

MBA Information Sessions: What is Your Dream?

 
MBA Information Session Strategies

On this momentous day 50 years ago, Martin Luther King, Jr. delivered his famous “I Have a Dream” speech to a crowd of 250,000 people gathered on the National Mall in Washington, D.C.

MBA Marketing Strategies from the New Billionaire “Paper Boy”

 
MBA Recruitment Strategies

Last week, one of the most venerable and established newspapers in the country, the 136-year-old Washington Post, created headlines of its own when it announced that it was being sold after 80 years of Graham family control to the ultimate business disrupter, Amazon CEO Jeff Bezos.

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