Evidence-Based Innovation Blog

Brian Mahoney

Managing Partner and Head of Client Services @ Percept Research
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Recent Posts

Percept Research Innovates MBA Market Research Offerings via UserVoice

Posted on Oct 11, 2010 10:36:00 AM

We love your feedback!  

Over the course of the past seven years, we have had phone calls, email exchanges and in-person discussions with many of you about what you want from our MBA market research tools. Your input was the driving force behind our revamped Competitive Intelligence Reports for the MBA Student Entry Survey and MBA Student Exit Survey last year. And since that update, we have not stopped enhancing our offerings. We recently added a new Alumni Engagement Interest Summary to our MBA Student Exit Survey reports.

We want to continually expand the conversation and keep listening. That is why we are happy to announce that Percept Research is integrating UserVoice into our websites and user portals. UserVoice is a tool that enables users to post their suggestions for new features, vote on ideas and keep track of the features our team is developing for future releases.  

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Tags: Brian Mahoney, User Community

MBA Innovation: Online Executive MBA Program

Posted on Aug 31, 2010 10:02:00 AM

West Virginia University is enhancing its Executive MBA program with a new online version. The first cohort will enter the program in August 2010. As part of our business school innovation series, Karl von Gunten interviewed Gary Insch, Director of Graduate Programs and Associate Professor of Management, and Elizabeth Vitullo, Associate Director of Executive MBA Programs at West Virginia University.

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Tags: Executive MBA, Karl von Gunten, innovation

MBA Student Exit Study - Alumni Engagement Interest Summary

Posted on Jul 26, 2010 10:10:00 AM

Starting in 2010, Percept Research is offering a new value-add deliverable to participating programs in the firm's MBA Student Exit Study called the Alumni Engagement Interest Summary. Within the Student Exit survey, graduating students are asked if they have interest in future participation with the MBA program as alumni in a range of areas such as a guest speaker, mentorship, offering internship, assist with information sessions, etc.  

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Tags: Brian Mahoney, MBA Student Exit Survey, Alumni Engagement

MBA Innovation: Sustainable EMBA Program for Aspirational Executives

Posted on Jul 20, 2010 11:15:00 AM

San Francisco State University is expanding its MBA portfolio with a new accelerated Executive Master of Business Administration program with a sustainable business emphasis. The first cohort will enter the program in January 2011. As part of our business school innovation series, Karl von Gunten interviewed Aaron Anderson, Director of the new Sustainable EMBA program. 

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Tags: Executive MBA, Karl von Gunten, innovation

What is the ROI for an Executive MBA degree?

Posted on Jun 30, 2010 10:26:00 AM

This time of the year, there is excitement in the air! This is especially true for those experienced managers who are ending the first year of their Executive Masters of Business Administration (EMBA) program or have just received their degrees. Some have worked in their fields for many years and desire to add to their credentials.

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Tags: EMBAC, MBA Student Exit Survey, Executive MBA, innovation