Core to the success of a higher education market research study is method of sampling -- a sample is a group of people drawn at random from all those people who are in your chosen market. If a researcher does not design the right sampling plan, then the research results will likely be inaccurate; thus, the right design is a key, first critical step in defining a research study.
Tags: Dinesh Mathew, Qualitative Research, In-depth Interviews, Sample Size
Higher education market research often involves both qualitative methods (MBA alumni focus groups, incoming student bulletin boards, etc.) as well as quantitative methods (alumni engagement surveys, business school image and awareness surveys, etc.) for complex projects – see comparison.
Once it is determined that qualitative and quantitative research is required to meet the goals of a research study, the next key question is: which one comes first?
Often, this question can be answered by considering where on the “learning curve” one is with the area of study being investigated.
Tags: Dinesh Mathew, Qualitative Research, Quantitative Research
As non-traditional qualitative techniques, such as online bulletin board research and mobile phone SMS research, have come into vogue with marketers, there’s been a lot of buzz in the market research community about their quality in comparison to traditional methods like ethnographies and focus group research.
The debate currently focuses on traditional in-person focus groups or interviews versus non-traditional Internet-based research techniques. A perusal of posts and articles, in addition to my ten years of direct experience in qualitative research, indicates that both have merits and drawbacks that can drive decisions when choosing the right methodology.
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November 1 2011 Update: Since this article was posted, we have since moved back the fielding year to July 1 - July 30 for the MBA Student Exit Survey. This email campaign message explains the reversal of the change.
Tags: Brian Mahoney, MBA Student Exit Survey, Analysis/Reporting, Fielding
George Mason University is expanding its MBA portfolio with a new National Defense Executive Master of Business Administration program. The first cohort entered the program in August 2010. As part of our business school innovation series, Karl von Gunten interviewed Roy Hinton, Associate Dean of Executive Programs.
Tags: Executive MBA, Karl von Gunten, innovation
