Evidence-Based Innovation Blog

Higher education market research often involves both qualitative methods (MBA alumni focus groups, incoming student bulletin boards, etc.) as well as quantitative methods (alumni engagement surveys, business school image and awareness surveys, etc.) for complex projects – see comparison.

Once it is determined that qualitative and quantitative research is required to meet the goals of a research study, the next key question is: which one comes first?

Often, this question can be answered by considering where on the “learning curve” one is with the area of study being investigated.

November 1 2011 Update: Since this article was posted, we have since moved back the fielding year to July 1 - July 30 for the MBA Student Exit Survey. This email campaign message explains the reversal of the change.

George Mason University is expanding its MBA portfolio with a new National Defense Executive Master of Business Administration program. The first cohort entered the program in August 2010. As part of our business school innovation series, Karl von Gunten interviewed Roy Hinton, Associate Dean of Executive Programs.

We love your feedback!  

Over the course of the past seven years, we have had phone calls, email exchanges and in-person discussions with many of you about what you want from our MBA market research tools. Your input was the driving force behind our revamped Competitive Intelligence Reports for the MBA Student Entry Survey and MBA Student Exit Survey last year. And since that update, we have not stopped enhancing our offerings. We recently added a new Alumni Engagement Interest Summary to our MBA Student Exit Survey reports.

We want to continually expand the conversation and keep listening. That is why we are happy to announce that Percept Research is integrating UserVoice into our websites and user portals. UserVoice is a tool that enables users to post their suggestions for new features, vote on ideas and keep track of the features our team is developing for future releases.