Evidence-Based Innovation Blog

Percept Research is pleased to introduce an updated format for the Key Driver Analysis (KDA) offering.  The Key Driver Analysis is a statistical analysis package available for all of the MBA Lifecycle surveys. 

In response to requests from programs that graduate students during the summer months, Percept Research agreed to extend the fielding period for the 2010-11 MBA Exit Survey from June 30 to July 31.  We implemented this change so summer-graduating programs would not have to wait for a year to receive their benchmark results.  We now recognized this one-month change in schedule also caused other shifts in critical steps in our process. 

Do you know what web conversations are saying about your MBA program?  Do you know what the web conversations are saying about competitor MBA programs?  Do you know what the web marketing efforts of your MBA program look like to others?

In today’s competitive MBA marketplace, knowing the answers to these questions is a necessity.  Automated search and web intelligence tools can provide busy MBA program managers answers to these and similar questions with relative ease.  These simple-to-use tools not only search and organize the answers for you; they can deliver results to your inbox on a daily basis.  One tool with which I am most familiar is Google Alerts.

As a dean or program manager, there are often many things that you would like to improve in your graduate management or executive education program, but you do not have the resources to tackle all of them.

One of your biggest managerial challenges is to allocate your limited resources to where they will have to biggest impact. So how do you know where they will do the most good? Where can you "get the most bang for your buck?" One way to determine the best course of action is to conduct a Key Driver Analysis of your GME student surveys or executive education surveys.

Core to the success of a higher education market research study is method of sampling -- a sample is a group of people drawn at random from all those people who are in your chosen market. If a researcher does not design the right sampling plan, then the research results will likely be inaccurate; thus, the right design is a key, first critical step in defining a research study.