Our longtime mail carrier, Rocky, has been hunched over these past few weeks during his daily route. And with good reason. Every day I open the mailbox, it’s stuffed to the rim with catalogs. I know that we’re in the midst of holiday season, but isn’t the world supposed to be digital now?
Tags: Barbara Coward, Admissions, Marketing Strategy, Marketing Communications
Sooner or later it was bound to happen. The more frequently you place your business card in a fishbowl drawing, the more likely it is that you will eventually win something - someday. And so it was that I received two “free” nights at a timeshare in Virginia thanks to a random drawing at Applebee's.
Tags: Barbara Coward, Admissions, Marketing Strategy, Information Sessions
Percept Research released an updated format for the Executive Summary report offering available to participants in the MBA Lifecycle surveys. The Executive Summary is a timesaving and powerful tool for MBA program leadership providing a concise analysis of key findings with analyst commentary. Within this report, Percept Research analysts dissect internal trends coupled with Key Driver Analyses along with comparisons to industry norms and the program peers to provide an assessment on the brand health and delivery of the MBA program.
Tags: Brian Mahoney, Analysis/Reporting
As an avid sun worshipper, I am never a big fan of Labor Day. Sure, it’s always great to have a 3-day holiday weekend, but it also signals the end of summer and my weekend outdoor “office” where I catch up on industry reading – and a fashion magazine or two – at our neighborhood swim club.
Tags: Barbara Coward, Marketing Strategy
On this momentous day 50 years ago, Martin Luther King, Jr. delivered his famous “I Have a Dream” speech to a crowd of 250,000 people gathered on the National Mall in Washington, D.C.
