Last week, one of the most venerable and established newspapers in the country, the 136-year-old Washington Post, created headlines of its own when it announced that it was being sold after 80 years of Graham family control to the ultimate business disrupter, Amazon CEO Jeff Bezos.
Percept Research, the leading provider of MBA student and alumni satisfaction assessments for business schools worldwide, is pleased to announce a significant update to the firm’s popular MBA Student Exit Survey.
The questionnaire for the 2013-14 fielding year has been revised to reduce the overall interview length for graduating students while adjusting the managerially-actionable metrics to help guide business schools in their continuous improvement efforts. This update is reflected in each of the instruments specifically designed for full-time, part-time, and executive MBA programs as well as specialized masters programs.
The MBA Student Exit questionnaire revisions include:
In a recent YouGov BrandIndex survey, 600,000 American consumers were asked their perceptions of brands to determine which ones had the best reputations.
We call it “social” media, but make no mistake. It’s business. And that’s certainly the case for 87% of Fortune 100 companies who use social media to engage with customers.
An essential part of an inbound marketing strategy, social media enables marketers to attract prospects where they are online. And for potential MBA students, that means on top social media sites.
Episodic curricular renewal remains the norm among most business schools. Continuous curricular review and renewal is an option, yet few business school leaders have adopted this approach. In an article appearing in MBA Innovation, a publication of the MBA Roundtable, I suggested a model for achieving continuous business school curricular innovation and renewal in an effort to shift the time to market for curricular innovation from years to weeks or months.
Tags: Rodney Alsup, innovation
