Sometimes privacy issues, sensitive topics, or the need for very in-depth information make one-on-one conversations with research participants more appropriate or fruitful than focus group sessions (e.g., when MBA applicants’ privacy requirements discourage group sessions). That’s when business schools will opt for in-depth interviews (IDIs) as an excellent research strategy.
Tags: Qualitative Research, In-depth Interviews, Joyce Kurpiers
To manage brands and tailor institutional offerings, business schools can capitalize on trends in how our target audience members express needs, thoughts, and feelings about our offerings. To gain that insight, focus groups benefit from the effects of group dynamics, which stimulate thinking, ideas, conversations, and reactions to our products and brands.
We recently announced our adoption of the Hubspot Knowledge Base as part of our firm's focus on customer-driven innovation. To minimize the number of repetitive support questions, we chose a social support solution that would enable users to see previous questions and answers.
Within this platform, community feedback is easily searched so all content provides long-term value for our clients.
Tags: Brian Mahoney, User Community
Percept Research, the leading provider of MBA student and alumni satisfaction assessments for business schools worldwide, is pleased to announce a significant update to the firm’s popular MBA Student Exit Survey.
The questionnaire for the 2011-12 fielding year has been revamped to reduce the overall interview length for graduating students while increasing the number of managerially-actionable metrics to help guide business schools in their continuous improvement efforts. This major update is reflected in each of the instruments specifically designed for full-time, part-time, executive MBA programs and specialized masters programs.
The MBA Student Exit questionnaire revisions include:
Our clients have a new, easier way to talk to each other – and to the firm's support team. Percept Research has incorporated multiple Get Satisfaction client communities as part of the firm's focus on customer-driven innovation. To minimize the number of repetitive support questions, we chose a social support solution that would enable users to see previous questions and answers.
We have deployed a Get Satisfaction community for each of our larger recurring projects (e.g., Exit survey users have a dedicated community that can be searched separately from Midterm users). These communities are dedicated areas where our clients can exchange ideas, provide detailed input on how to improve our services, and get answers to support questions. This insight allows us to deliver the best user experience possible and plan for future enhancements to our research and consulting services.
