If you are planning to conduct a non-degree or graduate management education (GME) experience survey, it is important to do everything you can to boost your response rate to minimize cost and speed up the turnaround time. This is one of a series of articles to provide tips and tricks to help you get the best possible response rate from your business school market research.
If you are planning to conduct a non-degree or graduate management education (GME) experience survey, it is important to do everything you can to boost your response rate to minimize cost and speed up the turnaround time. This is one of a series of articles to provide tips and tricks to help you get the best possible response rate from your business school market research.
If you are planning to conduct a non-degree or graduate management education (GME) survey, it is important to do everything you can to boost your response rate to minimize cost and speed up the turnaround time. This is one of a series of articles to provide tips and tricks to help you get the best possible response rate from your business school market research.
We are often asked, “What response rate should I expect from my non-degree or graduate management education (GME) survey?” The question itself is so general that it cannot be answered without referencing the questionnaire design, the specific audience, and the methods used to announce the survey.
Have you ever wished you could get inside the heads of people in your target audience? To hear what words people use to describe their perceptions of your brand? To see patterns in how people assess your value proposition? To learn how your offerings bring meaning to their lives?
Tags: Qualitative Research, In-depth Interviews, Joyce Kurpiers, Focus Groups
