Evidence-Based Innovation Blog

Percept Research, the leading provider of MBA student and alumni satisfaction assessments for business schools worldwide, is pleased to announce a significant update to the firm’s popular MBA Student Exit Survey. 

The questionnaire for the 2011-12 fielding year has been revamped to reduce the overall interview length for graduating students while increasing the number of managerially-actionable metrics to help guide business schools in their continuous improvement efforts. This major update is reflected in each of the instruments specifically designed for full-time, part-time, executive MBA programs and specialized masters programs.

The MBA Student Exit questionnaire revisions include:

Our clients have a new, easier way to talk to each other – and to the firm's support team. Percept Research has incorporated multiple Get Satisfaction client communities as part of the firm's focus on customer-driven innovation. To minimize the number of repetitive support questions, we chose a social support solution that would enable users to see previous questions and answers.  

We have deployed a Get Satisfaction community for each of our larger recurring projects (e.g., Exit survey users have a dedicated community that can be searched separately from Midterm users). These communities are dedicated areas where our clients can exchange ideas, provide detailed input on how to improve our services, and get answers to support questions. This insight allows us to deliver the best user experience possible and plan for future enhancements to our research and consulting services.

Percept Research is offering a new tool for business schools that utilize the GME Lifecycle Survey Suite -- a Dean's Dashboard that organizes information relevant to student loyalty and tracks key performance indicators across multiple management education programs within a business school.

Percept Research is pleased to introduce an updated format for the Key Driver Analysis (KDA) offering.  The Key Driver Analysis is a statistical analysis package available for all of the MBA Lifecycle surveys. 

In response to requests from programs that graduate students during the summer months, Percept Research agreed to extend the fielding period for the 2010-11 MBA Exit Survey from June 30 to July 31.  We implemented this change so summer-graduating programs would not have to wait for a year to receive their benchmark results.  We now recognized this one-month change in schedule also caused other shifts in critical steps in our process.