Evidence-Based Innovation Blog

Percept Research released an updated format for the Executive Summary report offering available to participants in the MBA Lifecycle surveys. The Executive Summary is a timesaving and powerful tool for MBA program leadership providing a concise analysis of key findings with analyst commentary. Within this report, Percept Research analysts dissect internal trends coupled with Key Driver Analyses along with comparisons to industry norms and the program peers to provide an assessment on the brand health and delivery of the MBA program.

Percept Research is pleased to introduce an updated format for the Key Driver Analysis (KDA) offering.  The Key Driver Analysis is a statistical analysis package available for all of the MBA Lifecycle surveys. 

In response to requests from programs that graduate students during the summer months, Percept Research agreed to extend the fielding period for the 2010-11 MBA Exit Survey from June 30 to July 31.  We implemented this change so summer-graduating programs would not have to wait for a year to receive their benchmark results.  We now recognized this one-month change in schedule also caused other shifts in critical steps in our process. 

As a MBA Director, there are often many things that you would like to improve in your MBA program, but you do not have the resources to tackle all of them.

One of your biggest managerial challenges is to allocate your limited resources to where they will have to biggest impact. So how do you know where they will do the most good?  Where can you "get the most bang for your buck?" One way to determine the best course of action is to conduct a Key Driver Analysis of your MBA student surveys.

November 1 2011 Update: Since this article was posted, we have since moved back the fielding year to July 1 - July 30 for the MBA Student Exit Survey. This email campaign message explains the reversal of the change.