Susannah Stayter
A self-professed data dork, Susannah Stayter has over 10 years of marketing experience in both B2B and B2C. She has a tremendous passion for translating consumer behavior into actionable and measurable marketing strategy. Susannah has consulted with a variety of institutions, ranging from health care startups to NASA’s Technology Transfer Group. Most recently, Susannah led the marketing efforts at Columbia Business School, where she executed an integrated marketing plan that ranged from display campaigns to content marketing to global partnerships and sponsorships.
Prior to entering a life of marketing, Susannah was a musician and received both her undergraduate and graduate degrees in opera before getting her MBA from Columbia Business School. While she has switched gears professionally, she maintains a deep connection to her musical roots. Susannah lives with her husband and their one-eyed cat Cleo, in Philadelphia, PA.
I have a confession to make -- I have recently become emotionally invested in Oreos. Every time I see a hint of that black and white cream combo, I cannot look away, particularly if it is dwarfed between Shaq’s massive fingers, looking like a wee crumb. And, I’m afraid my unhealthy attachments are not limited to cookies. Because of Airbnb’s jaw-dropping Instagram account, I have mapped out an entirely new life that will be lived on a houseboat floating along the coast of Spain. And, do not get me started on how much time I have spent watching a pregnant giraffe…
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Tags:
Marketing Strategy,
Marketing Communications,
Social Media
