To manage brands and tailor institutional offerings, business schools can capitalize on trends in how our target audience members express needs, thoughts, and feelings about our offerings. To gain that insight, focus groups benefit from the effects of group dynamics, which stimulate thinking, ideas, conversations, and reactions to our products and brands.
As the sun gets warmer and the grass greener, real estate signs are sprouting up on neighborhood lawns all across America. It’s the best time of year to show a property and April and May are the peak months for home sales. For MBA admissions directors, business school information sessions are a lot like a real estate open house – just without the ubiquitous “for sale” sign. Like prospective home buyers, MBA prospects often conduct multiple searches before deciding on a business school. Here are six tips toward a successful closing at your next MBA information session.
We recently announced our adoption of the Hubspot Knowledge Base as part of our firm's focus on customer-driven innovation. To minimize the number of repetitive support questions, we chose a social support solution that would enable users to see previous questions and answers.
Within this platform, community feedback is easily searched so all content provides long-term value for our clients.
Tags: Brian Mahoney, User Community
Percept Research, the leading provider of MBA student and alumni satisfaction assessments for business schools worldwide, is pleased to announce a significant update to the firm’s popular MBA Student Exit Survey.
The questionnaire for the 2011-12 fielding year has been revamped to reduce the overall interview length for graduating students while increasing the number of managerially-actionable metrics to help guide business schools in their continuous improvement efforts. This major update is reflected in each of the instruments specifically designed for full-time, part-time, executive MBA programs and specialized masters programs.
The MBA Student Exit questionnaire revisions include:
Easter is a beloved holiday for springtime enthusiasts with its images of pastel bonnets, confectionary baskets, and garden bunnies. It is also signals the height of MBA recruitment season for many business school admissions officers. In today’s highly competitive market, finding the most qualified MBA candidates can seem a lot like hunting for hidden Easter eggs. Here are five ways to create an MBA referral program so your applications multiply like rabbits.
Tags: Barbara Coward, Blogs, Referral Programs
