Evidence-Based Innovation Blog

On this momentous day 50 years ago, Martin Luther King, Jr. delivered his famous “I Have a Dream” speech to a crowd of 250,000 people gathered on the National Mall in Washington, D.C.

Last week, one of the most venerable and established newspapers in the country, the 136-year-old Washington Post, created headlines of its own when it announced that it was being sold after 80 years of Graham family control to the ultimate business disrupter, Amazon CEO Jeff Bezos.

In a recent YouGov BrandIndex survey, 600,000 American consumers were asked their perceptions of brands to determine which ones had the best reputations.

We call it “social” media, but make no mistake. It’s business. And that’s certainly the case for 87% of Fortune 100 companies who use social media to engage with customers.   

An essential part of an inbound marketing strategy, social media enables marketers to attract prospects where they are online. And for potential MBA students, that means on top social media sites.

There are a lot of headlines coming out of Washington D.C. lately, but you could say the most important revelation for business school recruiters and marketers took place last week in a hotel conference room in our nation’s capital. 

Here business leaders gathered for a Corporate Visions sales and marketing presentation. The lessons I learned were captivating and can easily be applied to the business school classroom as well as the corporate boardroom. 

So here are some applied ideas from the session to capture the attention of MBA prospects and convert more candidates into applicants.