--- title: Evidence-based Innovation | Barbara Coward (2) description: Marketing Communications Consultant @ Percept Research (2) --- [![MBA Lifecycle Survey Suite](https://www.mbalifecycle.com/hs-fs/file-2121422720-gif/images/Percept_Research_logo_300_noslogan-1.gif "MBA Lifecycle Survey Suite")](https://www.mbalifecycle.com/) Search this site on Google Search Google # Evidence-Based Innovation Blog ## Barbara Coward ![](https://www.mbalifecycle.com/hs-fs/hubfs/Barbara%20Coward-20120107-150.jpeg?width=35&name=Barbara%20Coward-20120107-150.jpeg) Marketing Communications Consultant @ Percept Research ### Recent Posts ## [MBA Information Sessions: What is Your Dream?](https://www.mbalifecycle.com/blog/bid/94794/MBA-Information-Sessions-What-is-Your-Dream) Posted on Aug 28, 2013 3:00:00 PM - [Tweet](https://twitter.com/share) [![](https://www.mbalifecycle.com/hs-fs/hub/80674/file-283567847-jpg/images/mlk_blog_-_mlk_speech_at_lincoln_memorial.jpg) ](https://www.mbalifecycle.com/blog/bid/94794/MBA-Information-Sessions-What-is-Your-Dream) On this momentous day 50 years ago, Martin Luther King, Jr. delivered his famous “I Have a Dream” speech to a crowd of 250,000 people gathered on the National Mall in Washington, D.C. [Read More](https://www.mbalifecycle.com/blog/bid/94794/MBA-Information-Sessions-What-is-Your-Dream) 0 Comments [Click here to read/write comments](https://www.mbalifecycle.com/blog/bid/94794/MBA-Information-Sessions-What-is-Your-Dream#comments-listing) Tags: [Barbara Coward](https://www.mbalifecycle.com/blog/topic/barbara-coward), [Admissions](https://www.mbalifecycle.com/blog/topic/admissions), [Marketing Strategy](https://www.mbalifecycle.com/blog/topic/marketing-strategy) ## [MBA Marketing Strategies from the New Billionaire “Paper Boy”](https://www.mbalifecycle.com/blog/bid/94440/MBA-Marketing-Strategies-from-the-New-Billionaire-Paper-Boy) Posted on Aug 15, 2013 9:50:00 AM - [Tweet](https://twitter.com/share) [![](https://www.mbalifecycle.com/hs-fs/hub/80674/file-254251322-jpg/images/jeff_bezos_-_washington_post_blog_image.jpg) ](https://www.mbalifecycle.com/blog/bid/94440/MBA-Marketing-Strategies-from-the-New-Billionaire-Paper-Boy) Last week, one of the most venerable and established newspapers in the country, the 136-year-old Washington Post, created headlines of its own when it announced that it was being sold after 80 years of Graham family control to the ultimate business disrupter, Amazon CEO Jeff Bezos. [Read More](https://www.mbalifecycle.com/blog/bid/94440/MBA-Marketing-Strategies-from-the-New-Billionaire-Paper-Boy) 1 Comment [Click here to read/write comments](https://www.mbalifecycle.com/blog/bid/94440/MBA-Marketing-Strategies-from-the-New-Billionaire-Paper-Boy#comments-listing) Tags: [Barbara Coward](https://www.mbalifecycle.com/blog/topic/barbara-coward), [Admissions](https://www.mbalifecycle.com/blog/topic/admissions), [Marketing Strategy](https://www.mbalifecycle.com/blog/topic/marketing-strategy) ## [What business schools can learn from the 10 "buzziest" brands](https://www.mbalifecycle.com/blog/bid/93717/What-business-schools-can-learn-from-the-10-buzziest-brands) Posted on Jul 16, 2013 11:50:00 AM - [Tweet](https://twitter.com/share) [![](https://www.mbalifecycle.com/hs-fs/hub/80674/file-224373203-jpg/images/19a70e91-5834-3d35-898d-18b9e52f1f6d.jpg) ](https://www.mbalifecycle.com/blog/bid/93717/What-business-schools-can-learn-from-the-10-buzziest-brands) In a recent [YouGov BrandIndex survey](http://www.brandindex.com/ranking/us/2013-mid/top-buzz-rankings), 600,000 American consumers were asked their perceptions of brands to determine which ones had the best reputations. [Read More](https://www.mbalifecycle.com/blog/bid/93717/What-business-schools-can-learn-from-the-10-buzziest-brands) 5 Comments [Click here to read/write comments](https://www.mbalifecycle.com/blog/bid/93717/What-business-schools-can-learn-from-the-10-buzziest-brands#comments-listing) Tags: [Barbara Coward](https://www.mbalifecycle.com/blog/topic/barbara-coward), [Admissions](https://www.mbalifecycle.com/blog/topic/admissions), [Marketing Strategy](https://www.mbalifecycle.com/blog/topic/marketing-strategy) ## [Social media marketing: Show your true colors to MBA prospects](https://www.mbalifecycle.com/blog/bid/92725/Social-media-marketing-Show-your-true-colors-to-MBA-prospects) Posted on Jun 11, 2013 9:30:00 AM - [Tweet](https://twitter.com/share) [![](https://www.mbalifecycle.com/hs-fs/hub/80674/file-56660432-jpg/images/social_media_branding_blog.jpg) ](https://www.mbalifecycle.com/blog/bid/92725/Social-media-marketing-Show-your-true-colors-to-MBA-prospects) We call it “social” media, but make no mistake. It’s business. And that’s certainly the case for [87% of Fortune 100 companies](http://www.examiner.com/article/fortune-100-companies-see-value-social-media) who use social media to engage with customers.    An essential part of an inbound marketing strategy, social media enables marketers to attract prospects where they are online. And for potential MBA students, that means on top social media sites. [Read More](https://www.mbalifecycle.com/blog/bid/92725/Social-media-marketing-Show-your-true-colors-to-MBA-prospects) 1 Comment [Click here to read/write comments](https://www.mbalifecycle.com/blog/bid/92725/Social-media-marketing-Show-your-true-colors-to-MBA-prospects#comments-listing) Tags: [Barbara Coward](https://www.mbalifecycle.com/blog/topic/barbara-coward), [Admissions](https://www.mbalifecycle.com/blog/topic/admissions), [Marketing Strategy](https://www.mbalifecycle.com/blog/topic/marketing-strategy) ## [Want to attract more MBA candidates? Stimulate their lizard brains!](https://www.mbalifecycle.com/blog/bid/91348/Want-to-attract-more-MBA-candidates-Stimulate-their-lizard-brains) Posted on May 23, 2013 2:49:00 PM - [Tweet](https://twitter.com/share) [![](https://www.mbalifecycle.com/hs-fs/hub/80674/file-45604906-jpg/images/lizard_brain_%281%29.jpg) ](https://www.mbalifecycle.com/blog/bid/91348/Want-to-attract-more-MBA-candidates-Stimulate-their-lizard-brains) There are a lot of headlines coming out of Washington D.C. lately, but you could say the most important revelation for business school recruiters and marketers took place last week in a hotel conference room in our nation’s capital.  Here business leaders gathered for a *Corporate Visions* sales and marketing presentation. The lessons I learned were captivating and can easily be applied to the business school classroom as well as the corporate boardroom.  So here are some applied ideas from the session to capture the attention of MBA prospects and convert more candidates into applicants. [Read More](https://www.mbalifecycle.com/blog/bid/91348/Want-to-attract-more-MBA-candidates-Stimulate-their-lizard-brains) 0 Comments [Click here to read/write comments](https://www.mbalifecycle.com/blog/bid/91348/Want-to-attract-more-MBA-candidates-Stimulate-their-lizard-brains#comments-listing) Tags: [Barbara Coward](https://www.mbalifecycle.com/blog/topic/barbara-coward), [Admissions](https://www.mbalifecycle.com/blog/topic/admissions), [Marketing Strategy](https://www.mbalifecycle.com/blog/topic/marketing-strategy) [Previous](https://www.mbalifecycle.com/blog/author/barbara-coward/page/1) [All posts](https://www.mbalifecycle.com/blog/all) [Next](https://www.mbalifecycle.com/blog/author/barbara-coward/page/3) [![MBA Student Entry Survey](https://no-cache.hubspot.com/cta/default/80674/ae35d0fb-0e9b-402f-a88b-b0dca877cc12.png)](https://cta-redirect.hubspot.com/cta/redirect/80674/ae35d0fb-0e9b-402f-a88b-b0dca877cc12) ### Subscribe to our Blog ### Latest Posts ### Browse by Tag - [Barbara Coward (31)](https://www.mbalifecycle.com/blog/topic/barbara-coward) - [Admissions (26)](https://www.mbalifecycle.com/blog/topic/admissions) - [Brian Mahoney (25)](https://www.mbalifecycle.com/blog/topic/brian-mahoney) - [Marketing Strategy (24)](https://www.mbalifecycle.com/blog/topic/marketing-strategy) - [Analysis/Reporting (11)](https://www.mbalifecycle.com/blog/topic/analysisreporting) - [Boost Response Rates (8)](https://www.mbalifecycle.com/blog/topic/boost-response-rates) - [Qualitative Research (8)](https://www.mbalifecycle.com/blog/topic/qualitative-research) - [MBA Student Exit Survey (6)](https://www.mbalifecycle.com/blog/topic/mba-student-exit-survey) - [Marketing Communications (6)](https://www.mbalifecycle.com/blog/topic/marketing-communications) - [innovation (5)](https://www.mbalifecycle.com/blog/topic/innovation) - [Executive MBA (4)](https://www.mbalifecycle.com/blog/topic/executive-mba) - [Focus Groups (4)](https://www.mbalifecycle.com/blog/topic/focus-groups) - [Blogs (3)](https://www.mbalifecycle.com/blog/topic/blogs) - [Dinesh Mathew (3)](https://www.mbalifecycle.com/blog/topic/dinesh-mathew) - [In-depth Interviews (3)](https://www.mbalifecycle.com/blog/topic/in-depth-interviews) - [Joyce Kurpiers (3)](https://www.mbalifecycle.com/blog/topic/joyce-kurpiers) - [Karl von Gunten (3)](https://www.mbalifecycle.com/blog/topic/karl-von-gunten) - [Key Driver Analysis (3)](https://www.mbalifecycle.com/blog/topic/key-driver-analysis) - [Social Media (3)](https://www.mbalifecycle.com/blog/topic/social-media) - [User Community (3)](https://www.mbalifecycle.com/blog/topic/user-community) - [EMBAC (2)](https://www.mbalifecycle.com/blog/topic/embac) - [Fielding (2)](https://www.mbalifecycle.com/blog/topic/fielding) - [Information Sessions (2)](https://www.mbalifecycle.com/blog/topic/information-sessions) - [Lead Nurturing (2)](https://www.mbalifecycle.com/blog/topic/lead-nurturing) - [Questionnaire (2)](https://www.mbalifecycle.com/blog/topic/questionnaire) - [Rodney Alsup (2)](https://www.mbalifecycle.com/blog/topic/rodney-alsup) - [Secondary Research (2)](https://www.mbalifecycle.com/blog/topic/secondary-research) - [Alumni Engagement (1)](https://www.mbalifecycle.com/blog/topic/alumni-engagement) - [Anniversary (1)](https://www.mbalifecycle.com/blog/topic/anniversary) - [Conference (1)](https://www.mbalifecycle.com/blog/topic/conference) - [Crisis Resolution (1)](https://www.mbalifecycle.com/blog/topic/crisis-resolution) - [Custom Research (1)](https://www.mbalifecycle.com/blog/topic/custom-research) - [Customer Loyalty (1)](https://www.mbalifecycle.com/blog/topic/customer-loyalty) - [Dean’s Dashboard (1)](https://www.mbalifecycle.com/blog/topic/dean’s-dashboard) - [Key Performance Indicators (1)](https://www.mbalifecycle.com/blog/topic/key-performance-indicators) - [Media Rankings (1)](https://www.mbalifecycle.com/blog/topic/media-rankings) - [New Logo (1)](https://www.mbalifecycle.com/blog/topic/new-logo) - [Open-Ended Questions (1)](https://www.mbalifecycle.com/blog/topic/open-ended-questions) - [Quantitative Research (1)](https://www.mbalifecycle.com/blog/topic/quantitative-research) - [Referral Programs (1)](https://www.mbalifecycle.com/blog/topic/referral-programs) - [Sample Size (1)](https://www.mbalifecycle.com/blog/topic/sample-size) - [Staff (1)](https://www.mbalifecycle.com/blog/topic/staff) - [Steve Keppel (1)](https://www.mbalifecycle.com/blog/topic/steve-keppel) - [Survey Design (1)](https://www.mbalifecycle.com/blog/topic/survey-design) - [Survey Support (1)](https://www.mbalifecycle.com/blog/topic/survey-support) - [Videos (1)](https://www.mbalifecycle.com/blog/topic/videos) - [Webinars (1)](https://www.mbalifecycle.com/blog/topic/webinars) [see all](https://www.mbalifecycle.com/blog/author/barbara-coward/page/2#) [Home](https://www.mbalifecycle.com/) | [Entry](https://www.mbalifecycle.com/mba-student-entry-survey-overview/) | [Midterm](https://www.mbalifecycle.com/mba-midterm-survey-overview/) | [Exit ](https://www.mbalifecycle.com/mba-student-exit-survey-overview/) | [Alumni](https://www.mbalifecycle.com/mba-alumni-survey-overview/) | [Custom Research](https://www.mbalifecycle.com/business-school-market-research/) | [Consulting](https://www.mbalifecycle.com/business-school-consulting/) | [About Us](https://www.mbalifecycle.com/about-percept-research/) | [News](https://www.mbalifecycle.com/buzz/) | [Blog](https://www.mbalifecycle.com/blog/) © 2026 Percept Research