Percept Research is offering a new tool for business schools that utilize the MBA Lifecycle Survey Suite -- a Dean's Dashboard that organizes information relevant to student loyalty and tracks key performance indicators throughout the MBA Lifecycle.
This tool is designed for the school leadership to monitor strategic plan progress for the school, saving time and making better decisions. The dashboard framework encourages effective collaboration across and within academic and administrative teams.
This executive-level summary consolidates the in-depth Competitive Intelligence Reports and Executive Summaries into at-a-glance key performance indicators (KPI), a series of assessment measures for all of the participating programs within the school. Beyond the visual summary of the key indicators, the Dean's Dashboard also includes analyst commentary indicating points of action based on internal trending as well as external and internal benchmarking.
The Dean's Dashboard is customized for your school to provide:
Metrics of greatest brand and delivery impact (we will work with your team to isolate measures targeted by the school along with our data-based recommendations)
Intra-school comparisons of full-time, part-time, and executive programs in a single display view
Three-year internal trends from each MBA Lifecycle survey (Entry, Midterm, Exit)
External benchmarks to self-selected peers from each MBA Lifecycle survey (Entry, Midterm, Exit, Alumni)
Summary of findings relevant to each comparative display
Dean’s Dashboard Excerpt: Exit KPI Comparison of Two Programs
This evidence-based management tool empowers the school leadership to improve the delivery of the MBA programs. In addition to providing great convenience for deans and MBA administrators, these dashboards will increase the transparency and visibility of the decisions on marketing and operational delivery of the MBA program.
The development of the Dean's Dashboard is customized to the school and cost is based on the number of programs and number of MBA Lifecycle survey assessments being compared. Click here to download a copy of the fictional Dean's Dashboard and request a free initial consultation.By-line:
Brian Mahoney, author for this article, is a marketing research consultant and Managing Partner of Percept Research. Brian welcomes your questions and comments.