Brian Mahoney, co-founded Percept Research with Daniel Mosrie in 2003 -- the firm is celebrating its ten-year anniversary this year.  Brian leads the client services and consultant teams as Head of Client Services. 

An established entrepreneur and marketing consultant prior to founding Percept Research, Brian has advised law firms, healthcare and service companies, universities, and nonprofit organizations on the implications of emerging market trends and how to take advantage of them.

Mr. Mahoney has more than 17 years of experience in management consulting and marketing research.  In his consulting role with Percept Research, he provides guidance on research design, data analysis, and brand positioning for firm’s clients.  

We enjoy announcing new staff joining our team, but we take greater pride in introducing team members who have been with the firm for some time. Percept Research would like to introduce a member of our Client Services team, Rodney Alsup. 

Rodney joined the Percept team in 2008 as a Senior Consultant. Dr. Alsup has significant academic experience as a faculty member teaching in both domestic and international EMBA programs, a domestic and international MBA program director, and business school administrator. He has more than 25 years of experience in management consulting and higher education program management and teaching. He has specific experience in graduate management education program design, corporate training program development and delivery, MBA program website design and assessment, and CRM applications.

We enjoy announcing new staff joining our team, but we take greater pride in introducing team members that have been with the firm for some time. Percept Research would like to introduce a member of our Operations Team, Rachel Pillsbury. 

Rachel has been a vital part of the Percept Research team for the past seven years. She has over 20 years experience in statistical analysis and is highly trained in both online survey research and advanced statistical methodologies. 

Most of her professional years have been in marketing and research positions in the corporate offices of major companies. As a Senior Research Analyst at Percept Research, Rachel in integral to data collection, quality testing of web survey instruments, database design and query development as well as analytical report generation.

Brian Mahoney (Managing Partner) of Percept Research, was invited to present EMBA industry trends at the Executive MBA Council Northeast regional meeting.  The University of Toronto Rotman School of Management hosted over 56 attendees at the meeting from April 22-23, 2013.

Brian Mahoney, Managing Partner of Percept Research, attended the rescheduled 2012 MBA Roundtable Curricular Innovation Symposium from April 16-17, 2013.  The MBA Roundtable serves as a catalyst for thought leadership on MBA curricular design and innovation.  The annual symposium is designed as a forum for business school leaders to share and generate ideas that lead to improved MBA curricular offerings.

We enjoy announcing new staff joining our team, but we take greater pride in introducing team members that have been with the firm for some time.  Percept Research would like to introduce a long-standing member of our Operations Team, Mark Weber. 

Mark Weber, a Microsoft Certified Professional, joined the Percept team in 2007 as a Systems Developer.  Mark has over 20 years of experience with development of Microsoft technologies including Visual Basic, ASP, HTML, .Net, C#, as well as Javascript and SQL Server.  He provides front and back-end development for the firm’s clients.  He also has extensive experience with front-end website design, back-end database connectivity, web reporting using SQL, Crystal Reports, and Adobe Report Maker.  

Since 2003, Percept Research has aided more than 250 corporate and higher education organizations capture actionable stakeholder feedback to drive innovation. The North Carolina-based market research consultancy also embraces this approach by consistently innovating the firm’s services based on client insights. Parker Ress, the firm’s graphic designer, created a commemorative logo to celebrate the firm’s 10^th anniversary with this in mind.

Logo Design

As we set out to create a logo that captured the benefits of our brand, we developed a concept to demonstrate our philosophy of engaging feedback to drive innovation as a continuous improvement cycle. Additionally, circular motion of the number ten matches the swirl in our original logo which symbolizes an ‘eye’ to represent human ‘perception.’ The color scheme celebrates the tradition of silver for the 10^th anniversary. 

Percept Research, a leading market research consultancy, announced today that it has further strengthened its team with the addition of Eric Small as a Senior Consultant. Eric’s role will include methodology, design, instrumentation, analysis, and reporting for the firm’s academic and corporate clients.